Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
We are seeking a highly motivated, detail- and result-oriented Customer Analytics and Insights Specialist to join our dynamic team at PruBSN Takaful. This person will play a crucial role in analyzing customer data, generating insights, and driving customer-centric strategies. This position requires a deep understanding of analytics, data interpretation, and a passion for understanding customer behavior.
Key Responsibilities
- Data Analysis and Interpretation: Prepare, analyze, and interpret large datasets to uncover trends, patterns, and insights related to stakeholders’ behavior and preferences.
- Stakeholder Segmentation: Develop and implement the segmentation frameworks to better understand and targeting
- Reporting and Visualization: Create comprehensive reports and visualizations to communicate findings and insights to stakeholders, ensuring data-driven decision-making.
- Stakeholders Funnel Management: Analyze sell and purchase journeys throughout the funnel and identify key touchpoints to enhance the experience and satisfaction.
- Predictive Modeling: Develop predictive models to forecast sell and purchase behavior, identify potential risks, and recommend proactive strategies.
- Collaboration: Work closely with marketing, product development, agency development, data and customer service teams to provide actionable insights and support strategic initiatives.
- Market Research: Assist on conduct and review market research to stay informed about industry trends, customer needs, and competitive landscape.
- Data Management: Ensure data quality and integrity by implementing best practices for data collection, storage, and analysis.
Qualifications
- Bachelor’s in data science, Statistics, Marketing, Business, or a related field. A master’s degree is preferred.
- Minimum of 10 years of experience in customer analytics, data analysis, or a similar role, preferably within the takaful. insurance or financial services industry.
- Proficiency in data analysis tools and software such as SQL, R, Python, Tableau, or similar. Experience with CRM systems and data visualization tools is a plus.
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders clearly.
- High level of accuracy and attention to detail in data analysis and reporting.
- Ability to work effectively in a team environment and collaborate with cross-functional teams.
- Ability to adapt to a fast-paced and ever-changing work environment.
- Commitment to maintaining the highest standards of ethical conduct and data privacy.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.