Cross Segment Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Globe Marketing Cross Segment Strategy Leads role is instrumental in driving and growing the Globe Brands.

The Cross Segment Strategy Manager is the single point of accountability for the total quality delivery (OTIF - On, time, In-Full) of a Project/ Program for Cross Segments including Regulatory, Design, Deployment and Activation of the full marketing mix via a detailed go-to-market plan.

- Building business partnerships with Brand Teams and Territory Teams as well as different internal teams like EDS, MR, OSM and Finance to deliver the Marketing programs for Globe that drives business objectives.

- Partnering with Marketing COEs to execute or create winning mixes & communication assets for the different Cross Segment Strategy Programs.

DUTIES AND RESPONSIBILITIES:

• Experience in Marketing, particularly previous experience in Telco is preferred, communication development, media strategy and deployment, activation planning and deployment.

• Experience in executing with and through partnering with internal stakeholders and teams.

• Proficiency in briefing, critiquing and providing direction to agencies on various elements of communication development and activation

• Strong understanding of Brand Management, Brand activation, and Channel marketing with breadth in Customer marketing, Brand Development, Product and Market Research  interaction.

• Proven experience in developing programs and business cases through to launch.

• Commercial acumen and experience working in a cross-functional team with holistic P&L responsibility.

• Experience managing direct reports, and/or fulfilling coaching and mentoring roles for others.

• Strong project management skills, with experience in developing mixes.

• Good understanding of all aspects of consumer insight, including monitoring brand health, measuring comms effectiveness, innovation insights and evaluation, and sales performance monitoring.

• Ability to make things happen at the fast pace of Telco, from early signals, trends to product in market.

• Inspire, energize and develop your reports, other functional reports and project teams.

• Ability to work as part of virtual teams overcoming the geographical and cultural differences with the key territories of focus. 

• Appreciation for local culture, ability to spot & leverage on market, social and cultural changes.

REQUIREMENTS:

• 3+ years of experience in Global, regional & local marketing roles, South East Asia is preferred

• Experience in Telco

• Experience in digital marketing

• Bachelor's Degree in Marketing or Post Graduate Qualifications

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.