Senior Marketing Manager - Houseful

About RBCx

RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. RBCx banks, builds, and invests in the innovation ecosystem – backed by the institutional strength and stability of the Royal Bank of Canada (RBC). With specialized financial solutions, portfolio building experience, and a collective of specialists that provide powerful support, we help startups and scaleups unlock growth across every stage of their journey. Visit rbcx.com<http://rbcx.com>  to learn more. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.

Houseful is looking for a Senior Marketing Manager who is a master at collaboration, orchestration and, ultimately, execution. Someone who is comfortable working as an individual contributor to support the execution of a digital marketing strategy. Answering into the Head of Marketing for all of RBCx, this role is your opportunity to take the reins of our day-to-day marketing operations and drive our success in connecting with our consumers, building our business and helping first-time home buyers realize their dream of owning a home. You'll be the architect of our tactical marketing plans—from paid marketing campaigns to content planning and execution to partnership initiatives, you will be in the center of everything. You'll work across teams to bring plans to life, blending strategic thinking with hands-on execution.

What You'll Do

Marketing Execution

• Develop comprehensive tactical plans across paid digital marketing, content marketing, co-marketing with enterprise partners
• Connect cross-functional teams (product, design, enterprise) to execute tactical marketing initiatives
• Own the marketing calendar and ensure coordinated execution by all teams across all channels
• Own all roadmaps and status documentation, ensuring all teams and stakeholders are updated on executional progress and results
• Build all briefs to brief in cross-functional partners
• Track and report on performance metrics, translating data into actionable insights
• Build content plans and oversee content creation across formats like blogs and newsletters
• Ensure content aligns with AEO/SEO best practices and drives both citation and organic growth

What You Bring

Required Experience & Skills

• 6+ years of marketing experience
• Expertise in digital marketing, including paid social, programmatic, video
• Background inclusive of content marketing strategy and execution
• Experience managing marketing budgets and allocating resources effectively
• Data-driven mindset with proficiency in analytics tools (Google Analytics, marketing automation platforms, attribution tools)
• Excellent project management skills and ability to juggle multiple priorities and get different teams to work together toward common goals
• Strong communication and presentation abilities
• Experience working in fast-paced, agile environments where priorities can shift quickly

Nice to Have

• Background in B2B tech or SaaS marketing
• Experience building marketing functions from scratch or in early-stage companies
• Knowledge of marketing automation platforms (HubSpot, SalesForce)
• Understanding of product marketing principles
• SEO and conversion rate optimization expertise

What’s In It For You

We thrive on the challenge to be our best, progressive thinking to keep growing, and working

together to drive the growth of our businesses and our people. We care about each other, reaching our potential, making a difference to our communities, and achieving

success that is mutual.

• Be part of a mission-driven organization that is shaping the financial future of the next generation
• Work with a passionate and innovative team within the supportive environment of RBC
• Opportunity to play a pivotal role in shaping our brand’s story and driving meaningful connections with our audience
• A comprehensive Total Rewards Program including bonuses and flexible benefits,
• competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

20 KING ST W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-122026-03-28

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.