Creative Project Specialist

Hendrick Motorsports

Location: 4400 Papa Joe Hendrick Blvd, Charlotte, North Carolina 28262

 

Hendrick Motorsports, a leader in the auto racing industry, is currently seeking a Creative Project Specialist.

Summary:  Reporting to the Director of Creative Services, this role owns the traffic and workflow management function for marketing-related creative projects supported by the Creative Services group.

This role ensures projects are properly scoped, scheduled and resourced, while maintaining disciplined communication and balanced workload distribution across the team.

Essential Duties and Responsibilities include the following:

Creative Traffic & Workflow Management

• Manage the flow of marketing-related creative projects through internal systems from start to finish.
• Own the traffic function for Creative Services.
• Create and maintain schedules, timelines and status updates within Monday.com.
• Direct the routing of projects through graphic design, video and content teams.
• Assign work and coordinate resources across creative disciplines.
• Ensure all deliverables meet deadlines, brand standards and quality expectations.
• Monitor project progress and proactively identify risks, bottlenecks or competing priorities.
• Maintain organized project files, documentation, routing processes and version control.

Process Development & Documentation

• Partner with the Director of Creative Services to develop and implement standardized workflow processes.
• Establish and maintain project intake procedures and creative brief templates.
• Create and document routing, approval and reporting standards.
• Identify opportunities to improve efficiency, clarity and cross-functional alignment.
• Ensure processes are clearly communicated and consistently applied.

Reporting & Performance Visibility

• Generate recurring project status, workload and capacity reports for the Director of Creative Services.
• Provide leadership with structured reporting on Creative Services output and timelines.
• Assist the social media team with recurring platform performance reporting, including compiling and organizing analytics related to engagement, reach and growth.
• Maintain consistent documentation and reporting processes to ensure accuracy and transparency.
• Serve as the primary point of accountability for project status updates and workload reporting.

Resource Allocation & Capacity Planning

• Monitor team bandwidth and allocate work to ensure equitable distribution.
• Maintain balanced workload distribution across graphic designers, video producers and content creators.
• Adjust schedules and reprioritize work as marketing priorities shift.

Cross-Functional Communication

• Act as liaison between Creative Services and partnerships, business development, marketing, content and production teams.
• Ensure project briefs are complete, clearly defined and strategically aligned before work begins.
• Communicate timelines, revisions and approvals clearly and consistently.
• Maintain disciplined routing and approval processes to prevent delays or misalignment.

Studio, Equipment & Vendor Coordination

• Manage scheduling and utilization of the in-house studio space.
• Oversee inventory management and documentation for production equipment.
• Administer equipment check-in/check-out procedures and maintain accurate tracking records.
• Coordinate timelines, deliverables, and budgets with external vendors and freelancers as needed.
• Ensure vendor work aligns with internal schedules and brand standards.

Light Creative Support (Secondary Responsibility)

• Provide light production design support (approximately 10-20% of workload) as bandwidth allows.
• Execute minor graphic projects/updates, asset resizing, templated layouts and production-ready exports.
• Support the team during high-volume marketing periods without compromising core operational responsibilities.

Required Qualifications:

• 4-6 years of experience in creative traffic management (preferred), project coordination or marketing operations.
• Strong understanding of creative workflow and production timelines.
• Demonstrated experience implementing or improving workflow processes within a creative or marketing environment.
• Experience developing documentation, templates or standardized procedures.
• Exceptional organizational skills and attention to detail.
• Experience using project management tools, preferably Monday.com.
• Excellent written and verbal communication skills.
• Ability to manage multiple concurrent projects in a fast-paced environment.
• Demonstrated ability to exercise sound judgment in prioritization and scheduling decisions.
• Highly structured and process-driven
• Detail-oriented with strong follow-through
• Clear and professional communicator
• Strong prioritization and organizational skills
• Ability to manage deadlines in a performance-driven environment

Preferred Qualifications:

• Working knowledge of Adobe Creative Suite.
• Graphic design experience sufficient to support light production tasks.
• Experience compiling performance reports or working with analytics platforms.
• Experience working with external vendors and production partners.
• Experience in sports, agency or in-house creative environments.

Education/Experience:

• Bachelor’s degree in marketing and other related fields.  Finance, or a related field.
• 4-6 years of experience in creative traffic management, project coordination or marketing operations.

Computer Skills:

• Preferred working knowledge of Adobe Creative Suite

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee.  The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.  This job description is subject to revision at the discretion of the company.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Job cannot be performed remotely.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.