You love turning messy inputs into crisp, repeatable outputs: You thrive in the ambiguity of an early‑stage start‑up and enjoy taking half‑defined ideas and turning them into polished, high‑quality content.
You’re a leverage‑seeker: Rather than just “do the task,” you continuously look for ways to improve the process and find scalable systems.
You have a bias toward action: You don’t wait for perfect instructions. You figure out what “good” looks like, propose a plan and execute.
You communicate clearly: You write and edit with clarity; your updates and briefs keep cross‑functional teams aligned.
You’re comfortable with ambiguity: Priorities can change quickly; you’re excited to help build the content function from scratch.
You use AI as leverage: You’re excited to experiment with AI tools (e.g., LLMs, AI copywriters) to draft, summarise and ideate – while applying strong editorial judgment.What the job involves
Own positioning (and keep it honest): Define what Alguna is, who it’s for, and why it wins—then keep it consistent across everything we ship.
Partner with founders + GTM: Collaborate closely on go-to-market strategy and execute campaigns end-to-end.
Run campaigns (the hands-on kind): From concept → creative → launch → measurement → iteration. If a landing page headline is underperforming, you’ll change it today, not next quarter.
Know the market: Understand the competitive landscape, talk to customers, track trends, and turn insights into better messaging and strategy.
Lead content strategy: Own content direction and execution across product marketing (launches, case studies, web, email, sales collateral), working with the team as needed.
Find and scale channels: Identify, test, and optimize channels like content, social, SEO, email, partnerships, and whatever else works. Keep what performs, kill what doesn’t.