B2B SEO Lead (x/f/m)

The team you’ll be joining

At Doctolib, the Performance Marketing team is responsible for acquiring, converting, activating & engaging Healthcare Professionals, while reaching the best ROI. We’re a team of 20 highly motivated people in charge of CRM, Paid Acquisition, SEO, Analytics and the websites for B2B at Doctolib.  

What you'll do

As a Senior SEO & GEO Manager, you'll own the organic search strategy for Doctolib B2B in France, with a mission to build a high-performing, future-proof SEO foundation that drives visibility and conversions across the entire funnel. You'll be responsible for developing and executing a comprehensive SEO strategy (technical, content, brand authority) while pioneering our GEO (Generative Engine Optimization) approach to adapt to the evolving search landscape. Working closely with the Performance Marketing team (Analytics, CRM, Paid, Website), as well as Brand & Content, PR, Community, you will have a pivotal impact on increasing organic traffic quality, improving conversion rates, and maximizing the ROI of our organic acquisition efforts.

Your responsibilities include but are not limited to:

1. SEO & GEO Strategy Development

• Define and execute a comprehensive SEO strategy for Doctolib B2B France covering technical SEO, content optimization, and brand authority across the entire funnel (awareness to conversion)
• Conduct competitive analysis, keyword research, and search intent mapping to identify high-impact opportunities
• Develop a roadmap balancing quick wins with long-term strategic initiatives

2. Technical SEO Excellence

• Take ownership of technical SEO fundamentals and ensure the B2B website maintains exceptional performance (site architecture, crawlability, indexability, page speed, Core Web Vitals, mobile optimization)
• Conduct regular technical audits and work closely with the website team to implement improvements

3. Content Strategy & Optimization

• Define and execute a robust content strategy aligned with SEO objectives, working closely with Brand & Content, PR, and Community teams
• Identify content gaps and opportunities across the funnel and create a content roadmap that drives both traffic and conversions
• Integrate AI-enhanced content creation workflows, leveraging AI tools intelligently to scale content production while maintaining quality and SEO best practices
• Ensure content is optimized for both traditional search engines and generative AI platforms (GEO)

4. Performance Monitoring & Analytics

• Improve SEO/GEO tracking capabilities in collaboration with the Analytics team to ensure accurate measurement of organic performance
• Build and maintain comprehensive SEO dashboards and reporting frameworks
• Evaluate and enhance the technical stack for SEO/GEO monitoring and optimization

5. Cross-Functional Collaboration & Alignment

• Build strong relationships with B2C SEO and B2B Germany SEO teams to share best practices and leverage synergies
• Collaborate with Communications, Customer Care, CRM, and Paid Acquisition teams to ensure consistent messaging and identify cross-channel opportunities

Expected Impact

• Significant increase in qualified organic traffic and conversions (Leads / SQL)
• Establishment of a solid, scalable SEO foundation and early leadership in GEO optimization
• Enhanced organic visibility across the entire funnel with measurable business impact
• Strong cross-functional SEO culture and best practices adoption across teams

You could be our next team mate if:

• You are fluent in French and English; German/Italian as a plus
• You have 5+ years of experience in SEO (in-house or in consulting), with a proven track record of growing organic traffic and conversions for B2B, SaaS ideally
• You have strong expertise in strategic & content SEO and can independently conduct audits, identify issues, and provide technical recommendations to development teams
• You have deep knowledge of on-page and off-page optimization, content strategy, link building, and brand authority development
• You are familiar with GEO (Generative Engine Optimization) and understand how to optimize for AI-powered search engines and LLMs, or have a strong willingness to pioneer in this emerging field
• You have hands-on experience with SEO tools such as SEMrush, Botify, Google Search Console, Amplitude, and other analytics platforms
• You have a basic understanding of web technologies (HTML, CSS, JavaScript) and can collaborate effectively with developers on technical implementations
• You have a data-driven mindset with strong analytical skills to measure impact, identify opportunities, and make informed decisions
• You have experience working cross-functionally with Content, Product, Tech, and Marketing teams to drive SEO initiatives

What makes you successful in this role:

• Strategic thinking & execution: you can define a compelling vision while being hands-on in implementation and comfortable getting into the technical details
• Drive & autonomy: you own your projects end-to-end with an entrepreneurial mindset, from strategy definition to execution and performance measurement
• Adaptability & innovation: you stay on top of search industry evolution (especially AI-driven changes), experiment with new approaches, and continuously adapt strategies
• Cross-functional collaboration: you proactively build relationships across teams, communicate effectively with both technical and non-technical stakeholders, and can mobilize the right people to drive projects forward
• Results-oriented mindset: you focus relentlessly on business impact, prioritize initiatives based on potential ROI, and measure success through tangible outcomes

Now, it would be fantastic if:

• You have experience with B2B SaaS or healthcare industry SEO
• You have experience with international SEO and multi-market strategies
• You have worked on E-E-A-T optimization (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money Your Life) content

What we offer

• Free health insurance for you and your children
• Parent Care Program: receive one additional month of leave on top of the legal parental leave
• Free mental health and coaching services through our partner Moka.care
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
• Work from abroad for up to 10 days per year thanks to our flexibility days policy
• Work Council subsidy to refund part of sport club membership or creative class
• Up to 14 days of RTT
• A subsidy from the work council to refund part of the membership to a sport club or a creative class 
• Lunch voucher with Swile card
• Reimbursement of public transportation or company car (only for Field Sales)
• Relocation support for international mobilities

The interview process 

• 30’ with the Talent Partner
• 60’ with the Hiring Manager & another team member 
• 60’ Case Study presentation & discussion with the Hiring Manager and another manager
• 30’ final conversation with the Performance Marketing Director
• At least one reference check 

Job details

• Permanent position
• Full Time
• Workplace: Levallois
• Start date: asap
• Partial remote allowed 2 days/week
• Compensation : fix + bonus on objectives (according to your profile)

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. 

Join us in building the healthcare we all dream of!

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