BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
As Associate Director, DTC Innovation & Digital Health, you will be an integral team member to execute the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and for trial recruitment for BeOne Medicine’s broad portfolio of liquid and solid tumors. You’ll be responsible for producing and delivering content and tactics that allows for a seamless, compliant, and personalized customer experience—one that helps patients and caregivers navigate their health journey with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.
Leveling is flexible. This position may be filled at the Associate Director or Director level, depending on qualifications.
Essential Functions of the Job:
Continually develop, refine, and deliver crisp, on-strategy content (copy & design) that furthers key strategic messages, including:
Web page content
E-mail content
Social media content
Organic & paid media content (e.g., banner ads, search terms)
Sales & MSL training content
Internal awareness decks
Op-eds
Videos
Lead team interactions with PRC for medical, legal, compliance, privacy, and regulatory reviews and liaise with MRC as needed
Onboard and use new AI-based tools as necessary to shorten the cycle between conception and delivery of a marketing tactics
Use data, experimentation, and user research to identify friction points and help build solutions that deepen engagement and trust
Develop and manage analytics reporting for key performance indicators, including engagement, satisfaction, performance, accessibility, and conversion
Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences
Championing a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility
We’re particularly interested in candidates who have marketing backgrounds in health, wellness, or experience platforms at leading consumer technology companies, or health startup similar environments, and who are motivated by impact in human health.
Minimum Qualifications
8+ years of pharma marketing experience, including PRC submissions
Proven ability to deliver products on-time, on-budget, and on-strategy
Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
Demonstrated success using data and behavioral insights to drive product optimization.
Excellent stakeholder management, cross-functional collaboration, and communication skills.
Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.
Preferred Qualifications
Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
Background in oncology, chronic disease management, or digital therapeutics a plus.
Travel:
20%
Education Required:
Bachelor’s degree required; MBA, MPH, MS, or equivalent advanced degree preferred.
BeOne Global Competencies:
When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self-Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results-Oriented
Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.