What you'll do
Sherwood is a passionate brand dedicated to the sport of hockey, having transformed the game since 1949. For over 70 years, they've focused on innovation and quality, adapting to the evolving speed, skill, and individuality of modern hockey. Sherwood prides itself on creating unique, high-quality products that match players' personalities and styles. They're committed to pushing boundaries and elevating the game both on and off the ice. Sherwood aims to stand out and be part of hockey's future evolution. Welcome to their community.
The Associate Brand Manager (ABM) for Sherwood Hockey will play a critical role in helping shape and define this iconic brand's next chapter within the sport of hockey. Supporting the Associate Vice President of Sherwood, the ABM will help lead key brand and marketing initiatives that build equity, challenge the status quo, ultimately establishing Sherwood as the brand of choice for recreational and competitive hockey players throughout the world.
Supporting the creation and execution of brand management plans. Deliver against strategic brand initiatives and strong business recommendations by driving to key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.
Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc), and overall brand stewardship.
Supporting alignment and decision making across teams through key integration points with Product Development, Strategic Marketing, Sales, Merchandising, Loyalty, Packaging, Product Quality, Store Operations and other relevant functions.
Building and maintaining select external relationships such as partner agencies and retailers as required.
Establish strong relationships with key accounts and lead go-to-market initiatives and strategies throughout the globe.
Assisting in new brand development or implementation by integrating strategic and executional efforts across the organization.
Leading packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
Working closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, and ensure execution within brand guidelines.
Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives and related to the respective portfolio.
Manage and monitor operational expenses to ensure projects are completed on time and on budget.
Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.
What you bring
4-6 years brand management experience, ideally from a Global sporting goods company or retailer.
Hockey industry experience would be an asset but not mandatory.
Undergraduate or master’s degree in business with major in Marketing, or a related field.
Strong financial planning, analytical and data-driven decision-making skills.
Creative stewardship in content production and ability to leverage Photoshop and Premier.
Demonstrated ability to think creatively & strategically, with strong business mindset.
Proven ability to formulate recommendations based upon robust research, and assessment of risk/rewards.
Ability to work well cross-functionally; demonstrated ability to collaborate, influence and negotiate.
Solid project management experience, with the ability to lead multiple cross-functional projects.
Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present in front of different types of audiences.
Customer focused, with a bias for action.
Advanced user of MS Suite of Products (PowerPoint, Excel, etc.).
#LI-NV1
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.