Job Description Summary
This role sits at the core of driving data-driven, personalized omnichannel engagement by leading the implementation, integration, and scale-up of a global Salesforce Marketing Cloud Platform. The position requires deep expertise in marketing data infrastructure, identity resolution, and cross-system orchestration. Only the associates working for Business Solution International Team are considered for this role.
Job Description
Key Responsibilities
Function as independent contributor to drive strategy through execution and deliver campaign operations utilizing Salesforce Marketing Cloud capabilities.
Partner with sales & marketing teams to identify, analyze, and solve key challenges, leveraging your expertise on data & marketing technology platforms.
Develop a deep understanding of the marketing technology ecosystem, gain clarity on data flow, and perform data readiness assessment with countries to activate Campaigns effectively.
Translate data insights into actions and recommendations that will drive product adoption, customer satisfaction, and investment decisions.
Essential Requirements
Bachelor’s / master’s degree in business or technology / engineering.
Overall, 5+ years of experience in Data Analytics / Operations / Product Management
Understanding complexity of integrated working in a matrix and geographically dispersed environment.
Proficient in analyzing complex data set using MS Excel & SQL.
Skilled in presenting data stories through slides, charts, and dashboards, and effectively articulating the business impact of insights.
Plan projects, set schedules, coordinate resources across product, data, and engineering teams, and ensure end-to-end completion, meeting timelines and quality expectations.
Passion for keeping up to date with the latest in marketing technology and digital marketing trends.
Exepreince in Design and implementation of measurement framework that track key metrics and performance trends is an added advantage
Experience in Create visualizations, presentations, and executive summaries that communicate findings to internal stakeholders and executives is an added advantage.
Soft Skills:
Joint Value Creation: Ability to collaborate effectively to create value for all stakeholders.
Dynamic, results-oriented team player who contributes positively to team success.
Exhibit organizational agility, creativity, strategic & strong analytical thinking.
Excellent presentation skills and storyboarding skills.
Excellent interpersonal and communication skills.
Ability to operate effectively in an international matrix environment.
Strong stakeholder management skills.
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model