Demand Generation Director

About the Role:

Grade Level (for internal use):

12

The Team:

The Marketing team is an inclusive, professional, and well-regarded team within S&P Global Ratings. The culture values collaboration and flexibility, with clear expectations for high performance and accountability. Our Marketing team brings diverse expertise across Product Marketing, Campaign Management, Marketing Operations & Analytics, Digital Marketing, and Events, creating a rich foundation of knowledge for professional growth and contribution. You'll collaborate with colleagues in Sales, Product, Market Outreach, Communications, Analytics, and Research & Development  expertise, including specialized focus areas such as private markets, emerging markets, sustainable finance, and decentralized finance. You will also partner with Demand Generation professionals who possess deep capital and credit markets  from across other S&P Global divisions to drive alignment, share best practices, and foster cross-divisional collaboration.

The Role:

This strategic role drives revenue growth through the design and execution of sophisticated marketing initiatives that generate high-quality leads and accelerate customer acquisition across our product portfolio. You'll leverage data-driven insights combined with deep customer and market intelligence to ensure marketing initiatives deliver exceptional customer-centricity and market relevance. In this role, you'll develop structured, scalable customer journey frameworks that serve as the foundation for demand generation activities while establishing and maintaining key performance indicators to track customer progression through the marketing funnel. As a recognized subject matter expert, you'll partner strategically with sales and marketing teams to ensure seamless campaign execution and collaborate with digital channel teams to deliver consistent, optimized customer experiences. You'll work closely with demand generation team members to drive scalability and automation through innovative AI and marketing technology solutions.

Your impact extends beyond individual campaign performance - you'll take an enterprise perspective in designing demand generation strategies that directly influence lead generation and customer acquisition outcomes. Through strategic partnerships with sales, product, and marketing teams across the commercial organization, you'll drive measurable demand for our solutions in key markets. Your expertise in customer journey optimization and marketing analytics will significantly improve conversion rates and overall marketing performance, with success measured by revenue growth sourced and influenced through marketing initiatives.

Responsibilities:

• Leverage data-driven insights combined with deep customer and market intelligence to anticipate customer needs and ensure marketing initiatives deliver exceptional customer-centricity

• Collaborate with cross-functional teams including Sales, Product, and Research to align marketing efforts with business objectives

• Measure campaign effectiveness through comprehensive analytics and reporting

• Build and maintain relationships with key stakeholders and thought leaders

The Ideal candidate will be highly skilled at:

• Customer-Centricity: Be able to think as our customers do and create demand generation marketing initiatives that truly address customer needs

• Extensive knowledge of the debt capital markets and ratings market (both public and private markets) from both an issuer and investor perspective across all asset classes (both public and private markets) and knowledge of the sustainable bond market and products relevant to that market.

• Campaign Management: Designing and optimizing multi-channel marketing campaigns (e.g., email, social media, content marketing, paid advertising).

• Customer Journey Mapping: Experience in customer journey mapping to orchestrate marketing campaigns leading to demand generation

• Lead Generation: Developing tactics to attract and convert leads, including nurturing campaigns and funnel optimization.

• Analytics and Reporting: Analyzing campaign performance metrics to assess effectiveness and ROI and making data-driven recommendations for future initiatives.

• Collaboration: Working closely with sales, campaign, events and product marketing, and other teams to ensure alignment and support for lead conversion efforts.

• AI: Think creatively around AI use cases to increase customer centricity, efficiency and impact.

What We're Looking For:

Basic Required Qualifications:

• Education: Bachelor's degree in Finance, Business, or a related field; MBA preferred. A degree in Marketing would be an advantage but not essential.

• Experience: An S&P Global employee at this level would typically have 7 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.

• Sales, Relationship Management and/or Marketing experience in capital markets

• Technical Proficiency: Familiarity with marketing automation tools (e.g. Marketo) and CRM systems (e.g., Salesforce).

• AI: Experience with AI tools which may be leveraged for marketing purposes

• Project Management: Strong organizational skills and ability to manage multiple projects simultaneously.

• Communication Skills: Excellent verbal and written communication skills for effective collaboration and presentation. Communicates with authenticity and clarity and acts upon data-informed intuition.

• Creative Thinking: Ability to develop innovative marketing strategies and campaigns.

• Cross-Functional Collaboration: Experience working collaboratively across departments, including sales, product development, and senior leadership.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and business needs. You will demonstrate the ability to make difficult decisions and adapt to changing circumstances.

• Role models fostering inclusivity, managing emotion and bias when approaching situations to land the best outcome for the business and those involved. 

Compensation/Benefits Information for NYC applicants: The anticipated base salary range for this position is $147,790 - $157,546, depending on location, experience, and skills. This role is eligible for an annual incentive plan and additional S&P Global benefits.

For more information on the benefits we provide to our employees, please visit S&P Global Benefits.

Right to Work Requirements for NYC applicants: This role is limited to persons with an indefinite right to work in the United States.

Notes to applicants:

• All employees are required to work from the office a minimum of 2 days per week

• We require all candidates who reach the final stage of our interview process to attend at least one in-person interview, which is ordinarily at your nearest S&P Global Ratings office. This must be completed before we can proceed to an offer

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About S&P Global Ratings
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI).  S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.

For more information, visit www.spglobal.com/ratings

What’s In It For You?

Our Mission:

Advancing Essential Intelligence.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

10 - Officials or Managers (EEO-2 Job Categories-United States of America), MRKTNG103.2 - Middle Management Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)