Account Manager B2C
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MISSION :
To develop and grow the business portfolio (by geography, market segment, or customer type) through the sales of products, services, and solutions to direct customers, indirect customers, professional end-users, and dealers.
Key Responsibilities
Account Management
- Gather and analyze customer information to understand needs, requirements, and business drivers.
- Monitor and strengthen customer relationships, incorporating feedback and lessons learned to improve future interactions.
- Identify and generate new business opportunities by tracking industry trends, conducting market research, cold calling, and securing appointments.
- Build strong internal and external partnerships, fostering trust, collaboration, and proactive problem-solving.
- Expand customer buying centers and use cases while leading the account planning cycle to ensure customer needs and expectations are consistently met.
- Develop and deliver communication and training initiatives to keep sales and marketing teams aligned with product launches and organizational strategies.
- Streamline account management processes and procedures to optimize efficiency and achieve sales objectives.
Opportunity Management
- Develop and execute sales action plans to target leads and convert them into business opportunities.
- Manage assigned territory by effectively allocating time and resources.
- Build and maintain mid-term territory and account development plans.
- Collect and share competitor and market intelligence to inform strategy.
- Maintain and regularly update a customer target list to ensure focus on high-potential accounts.
- Support strategic lead generation initiatives and identify profitable growth opportunities in key markets.
- Monitor and manage partnership agreements to ensure alignment with business objectives.
- Influence and manage partnerships to deliver multiple shared goals.
- Analyze complex business information, identify trends, and determine root causes of issues that may impact performance.
Product, Service & Industry Knowledge
- Position the company’s products and services competitively within the market.
- Monitor related industries and assess their potential impact on the organization.
- Align product knowledge with customer needs to create tailored value propositions.
- Provide support in troubleshooting product-related issues to ensure customer satisfaction.
Negotiation
- Conduct formal negotiations with internal and external stakeholders, securing mutually beneficial agreements.
- Apply negotiation strategies tailored to each party’s priorities and interests.
Customer Value Management
- Develop and execute customer and channel promotions/programs that leverage brand insights and consumer preferences to drive demand.
- Collaborate with sales strategy and planning teams to ensure accurate forecasting, opportunity maximization, and delivery of organizational objectives.
- Identify and capitalize on business opportunities based on deep knowledge of clients, markets, products, and services.
- Coordinate business planning activities across functions and stakeholders to ensure alignment and effective execution.
Key Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Strong stakeholder management, interpersonal, and communication skills.
- Self-driven and independent, with an entrepreneurial mindset.
- Strong analytical and problem-solving capabilities.
- Ability to work effectively both independently and as part of a collaborative team.
- Demonstrated eagerness to learn, adapt, and take on new challenges.
- Proven experience in developing and maintaining customer relationships, with a strong focus on service excellence and satisfaction.
- Solid track record in project and/or account management, including planning, execution, and stakeholder engagement.
- Experience in building and leveraging professional networks to achieve business objectives and organizational growth.
- Strong organizational skills with the ability to manage deliverables, deadlines, and priorities effectively.