Job Title
Brand Manager - Pediatric Marketing
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow your career.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Our location in Columbus, OH, currently has an opportunity for a Brand Manager - Pediatric Marketing in our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
The Brand Manager – Pediatric Marketing focused on Shopper & CBEC will be responsible for Integrating Shopper Marketing into Retailer strategies, Brand initiatives and planning processes, and will lead all Shopper Creative and Joint Business Planning for Abbott Nutrition Brands. This individual will collaborate closely with Field Shopper Commerce Marketing Managers, Brand Marketing teams, Sales counterparts, Shopper Insights teams, and agencies to ensure strategic alignment between our consumers, shoppers, customers, and Abbott Brand’s objectives. Additionally, they will support cross-border demand generation strategy, executions, and KPI development.
This individual will manage total shopper and CBEC budget and will execute sampling, display initiatives, demand strategies and communication plans. Additionally, they will be responsible to collect and analyze all Promotional Effectiveness metrics and measure effectiveness based on short term learnings to inform long-term decisions. This individual will be responsible to maintain a repository of all learnings to establish best practices that can be shared with Retail, Brand and other interested parties.
What You’ll Work On
Serve as liaison with Shopper Marketing lead on creative development leveraging the Shopper Marketing Agency, Brand, Insights and Customer objectives to produce shopper specific communication strategies.
Serve as liaison with Global Team on CBEC Strategy and Execution leveraging Brand Strategies and communication standards.
Responsible for integrating the Shopper agency and Brand agency at the point of briefing, shopper campaign / messaging recommendation and activation.
Go-to person for the Brand for any/all Shopper Marketing requests or questions.
Collaborate with Field Shopper Marketing Managers in the development and alignment of Brand strategies/objectives to identify key business opportunities and shopper activation plans.
Ensure plans are integrated into annual Brand planning as well as Retail Joint Business Planning.
Stay abreast of new vendor capabilities and provide overview and recommendation on strategic opportunities.
Track competitive marketing activity.
Regularly track, assess and analyze effectiveness and ROI of all executions; proactively recommend action to continuously improve ROI.
Identify new market opportunities and optimize communications to continue to drive incremental sales.
Identify future research needs to aid in plan/long- range plan development.
Partner with Brand P&L owner to prepare annual brand plans.
Manage Shopper & CBEC budget monthly with direct input to forecast models and financial decisions and partner with brand P&L owner to adjust activity/spend plan with agility.
Collaborate with internal and external stakeholders to achieve objectives. These groups may include Brand Teams, Retail Teams, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies.
Required Qualifications
3-5 years of brand management, shopper marketing or marketing experience. Preferred experience in healthcare or food and beverage industry.
3+ years of demonstrated leadership of cross-functional teams; global experience is a plus.
Previous experience in Shopper Marketing and/or using shopper data and insights.
Knowledge of Brand Management, Sales and Retail Marketing
Experience working with third-party vendors and creative agencies.
Ability to present and influence others, including Abbott and Customer leaders.
An ability to develop strategic recommendations and inform annual activation plans based on proven learnings.
Analytical skills and attention to detail; inclusive of budget ownership.
Time and project management skills, including the ability to work on multiple projects at the same time.
An understanding of trends and an ability to respond to changing customer needs.
Strong organization and project management skills.
Preferred Qualifications
Education Requirements: Bachelor's Degree required: MBA strongly preferred.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$97,300.00 – $194,700.00In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf