Your role: YouTube Channel Manager, Capital and Capital Buzz
We’re looking for a YouTube Channel Manager to join the Capital team. In this role, you’ll own how Capital and Capital Buzz’s video content performs on YouTube, shaping the strategy behind titles, thumbnails, publishing and optimisation.
Working closely with Video Content Producers and Editors, you’ll use data, audience behaviour and platform trends to craft clickable packages, refine formats and grow returning audiences.
From scroll-stopping thumbnails to retention insights and subscription growth, you’ll play a central role in building Capital’s YouTube presence in a competitive video landscape.
Own the creation and optimisation of thumbnails and titles to maximise click-through rate and discoverability across Capital and Capital Buzz.
Lead the SEO and metadata strategy across all uploads, ensuring videos are positioned to reach new and relevant audiences.
Manage publishing strategy, scheduling and video positioning across both channels.
Develop and maintain clear thumbnail and title standards that are consistent, on-brand and built to perform.
Analyse performance metrics including CTR, retention, average view duration and traffic sources to guide editorial and creative decisions.
Provide clear, actionable feedback loops to producers and editors to improve format structure, cold opens and viewer engagement.
Translate complex analytics into straightforward recommendations the wider team can act on quickly.
Continuously test and iterate on packaging approaches, tracking what works and sharing learnings across the team.
Support channel launches and growth strategies, with a focus on developing audiences and encouraging subscriber behaviour.
Monitor subscription performance and recommend tactics to convert viewers into returning audiences.
Study competitor channels and platform trends to identify opportunities, benchmark performance and inform format development.
Stay ahead of YouTube algorithm and platform changes, adapting strategy proactively to maintain and grow channel performance.
Think Big: You’ll directly influence how millions discover Capital and Capital Buzz content by shaping how videos compete within the wider YouTube ecosystem.
Own It: You’ll take responsibility for channel performance, making decisions based on data rather than assumptions.
Keep It Simple: You’ll translate complex analytics into clear actions that improve video performance and audience growth.
Better Together: You’ll work closely with producers and editors, turning performance insights into creative improvements.
In your first few months, you’ll have:
Improved click-through rate and viewer retention across uploads.
Established clear thumbnail and title standards across the channels.
Created actionable performance feedback loops for producers.
Identified format opportunities based on audience behaviour.
Supported consistent audience and subscriber growth.
Strong understanding of YouTube recommendation and browse behaviour.
Experience managing or growing a YouTube channel.
Proven ability to create effective thumbnails and titles.
Confidence analysing performance data and translating it into decisions.
Familiarity with audience growth and subscription behaviour.
Awareness of competitor strategies and platform trends.
Ability to collaborate with creative teams while guiding performance strategy.