WPP Media | Senior Planner (EM) Japan

Role Overview

• The Senior Planner supports the development and execution of data-driven media strategies for key global clients. This role balances strategic thinking, performance management, and financial oversight to ensure campaigns are delivered effectively and meet client objectives.
• You will work closely with internal teams and clients to translate insights into practical media recommendations while maintaining strong operational discipline.

Key Responsibilities

1. Media Planning & Execution

• Develop channel-specific media tactics across YouTube, Meta, TikTok, LINE, and OTT based on campaign data and market insights.
• Build detailed media plans aligned to approved strategies and client KPIs.
• Collaborate with Activation teams to ensure accurate briefings, smooth setup, and timely launches.
• Support coordination with the Investment team for OTT planning and execution.

2. Performance Monitoring & Reporting

• Analyze campaign performance and identify optimization opportunities.
• Prepare and deliver bi-weekly reports with clear insights and actionable recommendations.
• Contribute to End-of-Campaign reports, highlighting key results and learnings.
• Support ongoing testing and learning agendas across channels.

3. Budget Management & Accuracy

• Track monthly media budgets and monitor pacing to ensure alignment with approved plans.
• Maintain GST tracking and provide commentary on variances when needed.
• Ensure alignment between planned spend and invoicing in coordination with finance.
• Support accurate input into systems such as Salesforce.

4. Client & Team Collaboration

• Manage day-to-day communication with clients via email and Slack.
• Support weekly WIP meetings by preparing updates and maintaining trackers.
• Respond to requests from local and global stakeholders in a timely manner.
• Work collaboratively with junior team members and provide guidance where appropriate.

5. Process & Operational Support

• Follow established planning and financial processes to ensure consistency and compliance.
• Identify small process improvements to enhance efficiency and reporting accuracy.

Required Experience & Skills

• 3–5 years of experience in digital media planning or performance marketing, ideally within an agency.
• Hands-on experience across key platforms including YouTube, Meta, TikTok, LINE, and OTT.
• Strong analytical skills with the ability to interpret data and extract meaningful insights.
• Comfortable presenting performance updates to clients.
• Solid budget tracking experience with strong attention to detail.
• Ability to manage multiple campaigns and deadlines effectively.
• Proficiency in Excel and PowerPoint; familiarity with media reporting tools.

Preferred

• Experience working with regional or global clients.
• Familiarity with Salesforce or similar financial systems.
• Bilingual (Japanese and English) preferred.