Workfront Platform Administrator

Who You Are

The Workfront Platform Administrator is responsible for managing, optimizing, and scaling the Workfront platform to support the complex, fast-paced project environment of the agency. This individual ensures that the platform enables compliant, efficient, and collaborative workflows across creative, media, strategy, and client services teams. The administrator plays a central role in aligning system configuration with agency processes, client deliverable timelines, and healthcare compliance standards.

What You'll Do

Key Responsibilities

1. Platform Administration & Optimization

• Serve as the primary administrator for Adobe Workfront, overseeing user setup, permissions, and configurations.
• Design and maintain project templates, workflows, custom forms, and request queues tailored for healthcare marketing operations (including MLR/Regulatory review processes).
• Integrate Workfront with related platforms — such as Adobe Experience Manager, Workfront Proof, DAM systems, Slack, Power BI, or Veeva PromoMats — to streamline creative and compliance workflows.
• Conduct regular audits, testing, and maintenance to ensure optimal performance and data accuracy.

2. Process Design & Workflow Governance

• Partner with operations, creative, and account leadership to design standardized workflows that support omnichannel marketing deliverables (digital, print, paid media, etc.).
• Build and maintain workflows that align with client-specific compliance requirements, including HIPAA guidelines.
• Define and enforce governance standards for project setup, naming conventions, and reporting consistency across accounts.
• Ensure Workfront configurations and data structures are optimized to enable accurate resource management insights that support workforce planning and capacity forecasting.
• Support change management processes as the platform evolves.

3. User Enablement & Support

• Act as the internal subject matter expert for Workfront — providing day-to-day support and troubleshooting for all users.
• Develop and deliver training sessions for project managers, creatives, strategists, and account teams.
• Maintain updated documentation, SOPs, and onboarding materials to ensure consistent adoption and proper system usage.
• Partner with Workfront customer support and Adobe representatives for escalations and platform updates.

4. Reporting & Insights

• Create and maintain reports and dashboards to track key metrics such as project velocity, resource utilization, and delivery timelines.
• Support leadership with performance analytics that inform capacity planning and operational improvement.
• Ensure visibility into compliance checkpoints, review cycles, and creative approval turnaround times.

5. Compliance & Data Security

• Ensure all platform configurations and data handling practices comply with HIPAA and client confidentiality standards.
• Support and review workflows to ensure content accuracy and documentation integrity.
• Collaborate with IT and compliance teams to monitor user access and maintain data security protocols.
  
  

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
• 3–5 years of experience in Adobe Workfront administration, preferably within an agency or healthcare marketing environment.
• Experience supporting regulated industry and/or healthcare client work (pharma, medtech, hospital systems) highly preferred.

Technical Skills

• Advanced understanding of Workfront modules: Projects, Requests, Tasks, Resource Management, and Reporting.
• Experience with Workfront Fusion and/or integrations with Adobe Experience Cloud or Veeva systems.
• Strong proficiency in workflow automation, form design, and custom report creation.
• Familiarity with data visualization tools (e.g., Power BI, Tableau) and enterprise collaboration tools (e.g., Slack, SharePoint).
• Soft Skills
• Exceptional problem-solving and analytical thinking abilities.
• Strong communication and stakeholder engagement skills across technical and creative teams.
• Detail-oriented, organized, and able to manage competing priorities in a deadline-driven environment.
• Passionate about optimizing tools and processes to improve team productivity and client delivery outcomes.

 

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles (FSA / HSA Options)
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• Pet insurance
• 401(K) with a generous company match program
• Flexible (Unlimited) Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program