VP of Product

Yotpo is looking for a VP of Product to own and lead the Reviews product — one of Yotpo's most strategic and customer-facing products and the cornerstone of Yotpo's eCommerce marketing platform. As VP of Product for Reviews, you will define and drive the long-term vision and strategy for the product, shape the roadmap, and lead a team of product managers to deliver industry-defining experiences for thousands of global brands.

You will partner with the executive team, Engineering, Marketing, Customer Success and Sales to build a best-in-class reviews product that drives customer trust, merchant growth, and platform differentiation. This is a high-impact, high-visibility role with direct influence over Yotpo's product strategy and company trajectory.

Responsibilities

• Own the end-to-end product vision, strategy, and multi-year roadmap for the Reviews product line
• Set the strategic direction and OKRs for the Reviews group in alignment with company-wide goals and growth priorities
• Lead, hire, develop, and inspire a team of senior product managers, fostering a culture of ownership, innovation, and customer obsession
• Serve as the internal and external voice of the Reviews product, engaging with key enterprise customers, analysts, and partners to shape the product narrative
• Partner closely with Engineering leadership to ensure technical excellence, scalability, and speed of execution
• Collaborate with Sales, Customer Success, and Marketing leadership to drive go-to-market strategy, positioning, and product adoption
• Synthesize market trends, competitive intelligence, and customer insights to identify high-impact opportunities and guide prioritization
• Define and own key product metrics, using data to measure impact, inform decisions, and drive accountability across the organization
• Champion cross-product integration, ensuring the Reviews product is deeply connected to Yotpo's broader platform ecosystem

Requirements

• 7+ years of experience in Product Management, with at least 2 years in a VP of Product or senior Director-level leadership role
• Demonstrated success leading product strategy for a scaled B2B SaaS or eCommerce platform with a large enterprise customer base
• Proven ability to build and grow high-performing product teams, including hiring and mentoring product managers and directors
• Deep experience driving both UX-intensive consumer-facing products and complex technical integrations
• Strong business acumen with the ability to connect product decisions to revenue, retention, and market differentiation
• Excellent communication and executive presence — able to influence at all levels of the organization and present confidently to C-suite and board audiences
• Data-driven mindset with experience defining metrics, running experiments, and using analytics to guide product decisions
• Excellent written and verbal communication skills in both Hebrew and English
• Experience in the eCommerce, martech, or consumer trust/reviews domain — a strong advantage
• Technical background in Engineering, SRE, or a related technical field — a significant advantage