VP, Marketplace & Partnerships – Platforms

Job Description:

The Marketplace & Partnerships division is responsible for all elements of strategic partnerships for the dentsu Media practice in the US. Housed within Amplifi, the Investment, Activation, Partnership and Solutions arm of dentsu, the team serves as the center of excellence for marketplace intelligence across dentsu and its media agencies (Carat, dentsuX, iProspect). The Marketplace & Partnership team translates client business needs, dentsu’s strategic and commercial priorities, as well as emergent and established trends across the industry and society into strategic, value-driven, and beneficial partnerships. In addition, the team sets the strategic partnership agenda for dentsu in the marketplace, new business, and product/solution design within the organization.

The VP, Marketplace & Partnerships will serve as a subject matter expert in programmatic inventory as well as digital first partners and vertical endemic solutions, both internally and externally, while operating fluidly across adjacent media channels, environments, and disciplines. Reporting to the SVP, Marketplace & Partnerships, this role will support the development of marketplace and partnership strategy within their area of expertise, leading negotiation and execution of partnership agreements aligned to that strategy, and ensure those partnerships deliver against core objectives of strategic impact, innovation, and measurable value. Additionally, contributing to the broader Marketplace & Partnerships team vision and priorities at dentsu will be integral.

Given the cross-functional nature of the role spanning technology, media investment and activation, and trading, success will require strong collaboration skills and the ability to align diverse stakeholders toward mutually beneficial outcomes, provide ongoing feedback to senior leadership on status and priorities, and help future-proof the business by building innovative, high-value partnerships with key vendors.

Key Responsibilities

• Own and lead a portfolio of relationships with partners in the market, distributing pertinent information to management where needed across dentsu stakeholders.
• Set the agency strategy and go-to-market approach for programmatic supply, custom digital partners, and vertical endemic solutions (e.g. B2B).
• Using market intelligence, client feedback and collaboration across the core stakeholders (Amplifi, Investment & Activation, Agencies), to develop and execute a partnership strategy for the year.
• Partner with senior leadership to identify new partnership opportunities to strengthen relationships with key vendors, anticipating critical needs of our business.
• Be a leader and subject-matter-expert in assigned specialism within the Partnership community while embracing cross-channel strategy and representing other channels in partnership discussions.
• Work closely with Investment & Activation teams and Amplifi to ensure partnership approach meets the needs of our clients and value extraction goals.
• Responsible for properly identifying and assessing commercial and partner-led innovation opportunities, ensuring both are maximized and successfully delivered.
• Be seen as an integrator and problem solver both internally and externally driving partners and maintaining on-time engagement across several variables.
• Drive standards of excellence and consistency across the team, including reporting, ways of working, endeavor tracking and partnership compliance.
• Support the development of key Partnership themes and lead in external communications of these in market (panels, PR, articles), particularly in area of specialism.
• Liaise and partner with Product and Solutions organizations to facilitate partnership development and capability creation within dentsu.
• Provide consistent communication and organization of key partnership information to teams and management to capture all the nuanced details of these commercial agreements and keep on track for deal progression.
• Consult on client business to build custom partnership plans and subject-matter-expertise of partner landscape.
• Participate in new business as subject-matter-expert in specialism and/or Partnership leader on value proposition for potential client.

We are looking for candidates who can deliver sustainable change, think strategically, and retain focus in a fast-changing environment. The ideal candidate brings rigor to a multi-disciplinary business with many stakeholders. Here are some key characteristics of a successful candidate:

• You possess strategic, proactive thinking and the ability to make critical business decisions aligned with organizational goals.
• You challenge accepted thinking and inspire new ideas and approaches.
• You have experience in organizational transformation and leading large-scale change management programs.
• You are comfortable working with multiple senior peers and stakeholders, taking initiative and ownership.
• Business acumen, client-centricity, and a commercial mindset are essential, along with a genuine passion for people.
• Balance, prioritize and properly assign work associated with multiple, concurrent projects and stakeholders.

Qualifications:

• 10+ years’ experience within the digital industry as a partnership or investment lead at a reputable agency or partner.
• 5+ years’ experience management of a team – with the ability to lead a successful team.
• Consistent exceptional project management, ability to prioritize and meet deadlines.
• Excellent verbal and written communications, presentation, and analytical skills; must be comfortable working with and presenting sophisticated metrics to C-level.
• Ability to retain professionalism in all situations.
• Passion for problem-solving and collaboration across teams.
• Ability to translate complex ideas into actionable solutions.

The annual base salary range for this position is $113,000-$182,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Location:

New York

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent