Job Description:
Role Title : VP, Consent & Preference Platforms (L12)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles
Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose: As a member of the Performance Marketing Center of Excellence, within the Synchrony Growth organization, the VP, Marketing Consent and Preference Platforms serves as a consent & marketing preference platform expert within the Database Marketing organization.
As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program and associated activities including consent banner roll-out, customer experience and preference engagement and associated activities; inclusive of overseeing India-based team members and engaging with cross-functional leaders and executive leadership.
Key Responsibilities:
Partner with the Marketing Consent & Preference Product Owners, offering analytical and strategic thinking, overseeing business needs and requirements, and translating insight and information into platform architecture, cross-functional requirements and communications
Support and implement platform KPI's and conduct analysis of performance trends, provide insightful business performance reporting and make recommendations
Serve as Consent & Preference SME, deeply understanding data and platform architecture, data flows and processes
Be the 1st line contact for platform issues and support
Work cross-functionally with internal and external partners in support of marketing integrations
Lead integrating Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.
Serve as leader and mentor to local team members
Perform other duties and/or special projects as required
Qualifications/Requirements:
Bachelors degree in computer science, engineering or information technology with 8+ years of marketing technology experience or in lieu of degree 10+ years of experience required.
Work experience, includes:-
5+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks
5+ years' experience as Business Analyst ('BA'), Business Systems Analyst (‘BSA’) or similar roles, building, communicating and validating business requirements
3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data highly desired
3+ years’ in a leadership role, demonstrating executive-level communication, engagement and exemplary team leadership
Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.
Experience in software development, or solution engineering , including hands on experience with HTTP, SSO, SSL certificates, networking, API, SQL and micro-service integrations
Familiarity working with encryption and tokenization services to share data with Software as a Service (SaaS) vendors.
Experience integrating Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.
Desired Characteristics:
Exceptional facilitation and communication skills. Ability to lead large meetings across various levels of leadership, manage conflicts, and ensure clear, effective communication between technical and business stakeholders.
Experience in software development, or solution engineering
Experience in data stewardship, data governance, or data management roles with strong understanding of data lifecycle management and data governance principles.
Demonstrated understanding and command of customer-facing platforms, user interface, applications or technologies, specifically within a privacy and/or marketing preference and consent platform.
Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements
Experience developing road maps and prioritizing work in alignment with product vision and organizational strategy.
Ability to perform ad-hoc analysis, information gathering and delivered informed insights aggressive timelines
Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
Strong skill in project management, communications, multi-tasking. Ability to work independently and relationship management are keys to success
Experience working directly with technology suppliers to oversee improvements, troubleshoot and provide governance
Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant
Certified SAFe Product Owner/Product Manager (SAFe POPM) 4.6 and higher
Experienced with consumer financial services, ideally with exposure to credit card marketing or retail marketing. Familiar with consumer protection, privacy and related laws and policies.
Eligibility Criteria:
Bachelors degree in computer science, engineering or information technology with 8+ years of marketing technology experience or in lieu of degree 10+ years of experience required.
Work Timings: 2PM to 11 PM IST
This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony.
As directed by the management, you will be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in-person engagement activities such as business/ team meetings, trainings, and events.
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be on any corrective action plan (First Formal/Final Formal, LPP)
L10+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
Level 10 +Employees can apply
Grade/Level: 12
Job Family Group:
Marketing