Your Role: Video Creative Producer, Capital
As a Video Creative Producer, you will play a key role in developing, shaping and delivering engaging video formats across social, YouTube and digital platforms.
This is a creatively driven production role. You will originate ideas, conceptualise formats, script content and collaborate closely with presenters, producers and digital teams to bring those ideas to life. A strong understanding of how video works, structurally, visually and editorially, is essential.
Hands-on shooting and editing skills are highly beneficial, with the confidence to step in when needed, but the core of this role is creative development and content craft.
Creative Development & Ideation (40%)
Generate original, platform-native ideas that align with Capital’s tone, audience and talent.
Conceptualise repeatable formats and series that drive engagement and growth.
Lead and contribute to creative brainstorms, developing ideas from initial hook through to execution.
Identify cultural moments and trends that inform strong video concepts.
Scripting & Story Craft (30%)
Write and shape scripts, interview structures and running orders for video content.
Develop compelling hooks, cold opens and narrative arcs that maximise retention.
Work closely with presenters and production teams to refine tone and delivery.
Plan standout moments at the scripting stage to support strong visual output.
Production Collaboration & Delivery (20%)
Work on projects from pre-production through to delivery, ensuring ideas are executed effectively.
Collaborate with video editors, motion designers and digital teams to maintain brand consistency and quality.
Contribute to thumbnail, title and packaging discussions to strengthen performance.
Use audience insights and performance data to refine formats and inform future output.
Shooting & Editing (Beneficial): (10%)
Demonstrate a solid understanding of video production principles, including framing, lighting and pacing.
Be confident stepping in to shoot or edit when required.
Support production teams with practical video knowledge to ensure smooth delivery.
Think Big: Develop creative formats seen by millions across one of the UK’s biggest entertainment brands.
Own It: Take ideas from concept to live output and see them evolve into repeatable successes.
Keep It Simple: Focus on strong hooks, smart storytelling and formats that work.
Better Together: Collaborate with presenters, producers and digital teams to create standout content.
In your first few months, you'll have:
Developed and executed a repeatable, regular video format or series.
Written scripts and structured content that delivers strong audience retention.
Produced and edited video content that has increased views and engagement across Capital's channels.
Identified standout moments from long-form content and turned them into compelling short-form clips.
Led a creative brainstorm and taken ideas through to live output.
Used performance data to shape content decisions and drive measurable growth.
Embedded smoothly into workflows and built strong creative relationships across Capital's teams.
Familiarity with Capital's video output, audience and voice.
Proven experience creating content for a brand, publisher, newsroom or content creator.
A deep interest in pop culture and internet culture.
Strong scripting and storytelling ability, with excellent written communication skills.
The ability to adapt voice and tone by show, with sharp editorial judgment about what's right for the brand, talent and audience.
A deep understanding of YouTube viewing behaviour, hooks and retention strategies.
Experience publishing and scheduling across social platforms, and optimising content using analytics.
Confidence pitching and developing ideas collaboratively with stakeholders.
Organised, proactive, and comfortable working at pace.
Flexible, a great communicator, and a good sense of humour.
Editing experience in Adobe Premiere Pro.
Hands-on shooting experience.
Ability to create static assets in Photoshop or Canva.
Basic motion graphics skills.