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The Vice President, Go-to-Market (GTM) is a senior leadership role, responsible for developing and delivering compelling go-to-market strategies, establishing differentiated market positions, compelling positioning and messaging, and building demand and market awareness of the company’s market-leading solutions.
This role oversees a sales team and drives a collaborative and innovative team culture focused on strategic and operational excellence.
Key responsibilities:- Defines the markets for products and solutions and drive the execution of the go-to-market strategy and deliver results aimed at achievement of customer adoption, client satisfaction and revenue growth objectives.
- Provides leadership, development and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products.
- Drives the consistent implementation of go-to-market strategies for product launches and marketing programs across customer segments at global, regional, and local levels.
- Ensures the implementation and execution of the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the GTM teams.
- Drives the translation of consumer needs into product requirements working with product management and development teams.
- Provides highly visible leadership and drive joint initiatives across teams such as product management, sales, channels, client services, operations and marketing.
- Drives product marketing integration with data, channel and product partners.
- Drives the execution of the marketing activities for a portfolio of complex products/services through their full life cycle.
- Develops and implements a process of go-to-market strategy and tactical execution for product launches, in collaboration with various functional areas.
- Develops and ensures the deployment of a GTM framework that provides a commercial blueprint for propositions launches.
- Drives and facilitates market research approach, methodology and integration of findings into product marketing department driving organization's go-to-market approach.
- Leads product marketing initiatives relative to industry analysts, thought leaders and influencers.
- Generates global demand for the entire suite of applications across the marketplace including clients, prospects and partners.
- Participates in regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.
- Develops and manages the implementation of policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.
- Supports senior leadership in developing and executing against long-term strategic plans.
To thrive in this role, you need to have:- Strategic vision and solid execution skills.
- Substantial knowledge of the business and products and services offerings.
- Substantial knowledge of strategy development, market planning, scenario planning, and market modelling.
- A combination of visionary, strategic, and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement.
- Ability to develop process and implement go to market strategies through results-oriented integrated marketing programs and promotions.
- Responsive, professional persona; establishing relationships through demonstrated ability to build trust.
- Ability to lead and build collaborative teams through strong coaching and mentoring skills with a strong sense of accountability.
- Ability to conduct business with a high level of ethical standards and integrity.
- Demonstrated excellence in strategic and organizational planning, time management, and organizational skills.
- Substantial drive for results through solution-oriented decision-making and customer focus.
- Ability to manage expectations of customers with resourcefulness and composure.
- A “can do” solution-oriented and professional demeanor that allows you to respond strategically and thoughtfully while meeting the demands of a fast-paced work environment.
- Patience in driving change and navigating successfully within many functional areas of the business.
Academic qualifications and certifications:- Bachelor's degree in business or marketing or a related field.
- Advanced degree such as an MBA is highly advantageous.
Required experience:- Substantial relevant product marketing experience with increasing responsibility of which a significant amount of this experience should include work in an IT services environment, with a successful track record of creating GTM strategies to maintain sustained competitive advantage.
- Substantial experience in dealing with complexity at a global level, across multiple channels, across multiple lines of business, with regard to multiple competitors and partners, and broadly with the market as a whole.
- Substantial experience in a senior product or solutions marketing leadership role, preferably in a business-to-business company growing revenues.
- Substantial experience crafting product marketing solutions to vertical markets.
- Substantial experience leading and managing a sales function, preferably within a global technology services organization.
- Substantial related corporate, market, and business strategy experience with thorough knowledge of relevant industries.
- Substantial management and business experience across functional areas and a proven track record in crafting compelling positioning and thought leadership content.
Workplace type:
Hybrid Working
About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
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