Thoughtworks

Senior Associate - Demand Mktg Specialist

Bangalore, India Full Time

We are looking for a Campaign Intelligence & enablement manager to help make our marketing campaigns smarter, more targeted and more effective.

This role will combine audience intelligence, campaign insights and signals to improve how we identify target accounts, engage prospects and optimize campaign performance. The person in this role will work closely with campaign teams, marketing analytics, field marketing and sales to translate data and signals into actionable marketing strategies.

In addition, this role will support campaign enablement by ensuring our customer-facing teams have access to the right insights, offers, enablement resources and best practices to drive pipeline and opportunities.

Job responsibilities

  • Build and refine target audiences using intent data, firmographics, engagement insights, and Target Account Lists (TAL).
  • Leverage behavioral signals to optimize campaign journeys and improve prospect progression.
  • Enrich audience profiles using tools such as Salesforce CRM, Demandbase, LinkedIn Audience tools, ZoomInfo, and Clay.
  • Design and support multi-touch, cross-channel engagement programs (ads, social, web, email).
  • Define behavioral triggers and “next best actions” to drive timely sales and marketing follow-up.
  • Track and analyze campaign performance across marketing platforms and CRM systems.
  • Identify engagement trends, drop-off points, and optimization opportunities.
  • Proactively surface high-intent accounts and emerging pipeline opportunities.
  • Develop and maintain campaign enablement resources and offers for customer-facing teams.
  • Partner with marketing, field teams, and sales leadership to continuously improve campaign impact and pipeline generation.

Job qualifications

Technical Skills

  • Success metrics Success in this role will be measured by.
  • Improved accuracy and depth of audience targeting.
  • Improved metrics for campaign engagement across target accounts.
  • Faster identification of high-intent accounts and signals.
  • Clear insights that inform campaign optimization and strategy.
  • Increased use and impact of enablement resources by field marketing and sales teams.
  • B2B marketing.
  • campaign analytics.
  • Marketing operations.

Professional Skills

  • Strong analytical mindset with the ability to interpret marketing and CRM and intent data. Ability to translate data and insights into clear marketing actions.
  • Experience working with audience intelligence, campaign analytics, account-based marketing approaches, marketing platforms (like Salesforce CRM, Demandbase, Clay, LinkedIn audience tools, ZoomInfo, Marketing analytics dashboards, internally built AI tools and more).
  • Strong collaboration skills to work across marketing, field marketing, sales and analytics teams.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

Responsible Use of AI in Recruitment

At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.

Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.

We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment.

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

 

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