ASM Global

Vice President, Booking, Huntington Bank Field – Home of the Cleveland Browns

Cleveland, OH Full time

THE ROLE: VP BOOKING

The Vice President, Booking is a key member of the senior leadership team, responsible for setting and executing the strategic vision for event programming at Huntington Bank Field. This executive-level role oversees all booking activity across the venue, with a focus on maximizing revenue, growing the venue’s national and global reputation, and delivering a world-class calendar of live entertainment, sports, and special events.

Reporting directly to the General Manager, the VP, Booking will lead the end-to-end booking process, including business development, deal negotiation, and long-range calendar planning. This role will cultivate and manage high-level relationships with top-tier promoters, agents, producers, and content partners across the live events industry. The VP, Booking will also work cross-functionally with internal departments—including operations, marketing, premium, and guest services—to ensure seamless execution and optimal results for all booked events.

WHAT YOU’LL DO

  • Leads the planning, coordination, and execution of all venue booking activities of the current Huntington Bank Field and new stadium in alignment with Legends Global live entertainment strategy.
  • Drives utilization of the venue by actively promoting its use and negotiating lease agreements in the best interest of the Stadium, under the guidance of the General Manager
  • Negotiates contracts and agreements with promoters, agents, and legal representatives to secure premium content and ensure favorable deal terms
  • Collaborates with the General Manager and Corporate Sales Team to develop and manage a comprehensive booking strategy focused on maximizing revenue through high-impact events
  • Provides strategic input on event-specific staffing requirements to ensure appropriate resource allocation and event success
  • Identifies and pursues new booking opportunities, including emerging event types and untapped markets—with a focus on innovative, diverse, and high-profile content across concerts, sports, comedy, family shows, and special events
  • Contributes to branding and marketing efforts by supporting the development of sales collateral and event marketing strategies across print, digital, press, trade shows, and social media platforms
  • Leads or supports special projects and initiatives as assigned by the General Manager

WHAT YOU BRING

  • A minimum of 10+ years of progressive experience in venue booking within live entertainment and/or sports
  • Understanding of the facility management industry, including promotions, concerts, family shows, private/corporate events and special events.
  • Experience in contract negotiation, development and execution
  • Excellent people skills, with an ability to interact effectively and in a professional, diplomatic and mature manner with internal and external clients at all levels as well as VIPs
  • Exceptional guest and client service capabilities
  • Must be able to maintain confidentiality and use the utmost discretion when privy to sensitive information
  • Highly organized with excellent project coordination and project management skills
  • Must be a self-starter and have ability to work under minimal supervision
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Must be flexible and adaptable to changes, when necessary
  • Must be able to work evenings, weekends and holidays as required

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

Our culture is built on respect, ambition, collaboration, and bold action. We’re committed to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career.

At Legends Global, winning isn’t occasional — It’s intentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.