BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.
Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
Waters is revolutionizing single-cell biology through the invention and application of technologies – such as BD Rhapsody™ and BD™ AbSeq – to enable researchers to delineate the complexity of biology. The US Region Product Manager, Single Cell Multiomics is responsible for driving commercial execution, field adoption, and market penetration of BD’s single-cell multiomics portfolio across the US region. This role leads downstream marketing strategy and execution, translating global and upstream product strategies into impactful regional programs that accelerate customer adoption and revenue growth. This position requires a deep understanding of target customer segments, buying behaviors, and market dynamics, as well as the ability to craft clear value messaging, campaigns, and enablement tools that resonate with US customers. The ideal candidate is a collaborative, strategic, and execution‑oriented marketing leader who excels at partnering with sales, field applications, and commercial leadership to deliver measurable business outcomes.
Success in this role requires experience in downstream and launch marketing, strong life‑science and molecular biology domain knowledge, excellent communication skills, and a passion for enabling customer success through innovative technologies.
Job Responsibilities:
Downstream Marketing & Commercial Execution
Own and implement the US regional downstream marketing strategy for Single Cell Multiomics, aligned with global franchise and upstream product strategies
Translate product value propositions into regionally relevant messaging, campaigns, and materials that drive awareness, adoption, and demand
Lead development of integrated go‑to‑market plans, including launch campaigns, demand generation programs, and lifecycle marketing initiatives
Launch Excellence & Adoption
Lead US regional launch execution for new products and expansions, ensuring strong cross‑functional alignment and commercial readiness
Develop and deploy launch toolkits, including sales messaging, customer‑facing collateral, digital content, and training materials
Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth
Field Enablement & Sales Partnership
Serve as a key marketing partner to the US commercial organization, providing clear positioning, competitive narratives, and objection‑handling tools
Develop and deliver sales enablement programs, including playbooks, presentations, webinars, regional tradeshows, and internal training
Act as the voice of marketing in the field, ensuring programs are practical, differentiated, and aligned to customer needs
Customer Engagement & Market Insight
Develop a solid understanding of US customer segments, workflows, and buying drivers across academic, biotech, and translational research settings
Engage directly with customers, key opinion leaders, and commercial teams to gather feedback and find opportunities for improved messaging and programs
Support, implement and participate in conferences, workshops, and customer events to enhance visibility and engagement
Performance Measurement & Optimization
Monitor and analyze marketing indicators, campaign performance, and adoption metrics to assess impact and guide optimization
Use data‑driven insights to refine messaging, programs, and channel mix to improve return on investment and commercial effectiveness
Cross‑Functional Collaboration
Partner closely with product marketing, product management, sales, FAS, and training teams to ensure cohesive execution
Provide structured regional feedback to upstream and global collaborators to inform future strategy, messaging, and product enhancements
Minimum Qualifications:
Education and Experience:
MS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required; MBA preferred
Minimum 5+ years of progressive experience in downstream marketing, regional marketing, or commercial roles within life sciences
Prior experience supporting complex, high‑value scientific products strongly preferred
Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable
Core Competencies
Demonstrated success in downstream and lifecycle marketing, including campaign execution and field enablement
Proven experience delivering launch excellence and driving commercial adoption in a regional market
Ability to translate technical concepts into clear, compelling customer‑focused messaging
Strong analytical and critical thinking skills with the ability to assess performance and drive continuous improvement
Exceptional communication and presentation abilities across diverse audiences
Proven ability to influence cross‑functional teams without direct authority
Highly organized, execution‑focused, and comfortable operating in a fast‑paced environment
Collaborative, self‑motivated, and customer‑centric approach
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$114,600.00 - $189,100.00 USD Annual