Job Title: US Patient Acquisition & Retention Director, Respiratory
Location: Cambridge, MA
About the job
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Role Overview:
The US Patient Acquisition & Retention Director is responsible for developing and executing strategies to attract and onboard patients into respiratory therapies and support programs. This role focuses on tactical execution of acquisition initiatives, leveraging digital channels, behavioral insights, and partnerships to drive patient activation and engagement.
This individual will report to Head of Patient Experience.
About Sanofi
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities:
Design and implement patient acquisition campaigns aligned with brand and journey strategy.
Collaborate with marketing, patient support services, digital, and field teams to optimize outreach and engagement tactics.
Apply behavioral insights to improve targeting and messaging effectiveness.
Manage vendors and oversee development of patient-facing materials and tools.
Monitor acquisition funnel performance and conversion rates.
Support integration of acquisition efforts with broader patient experience and adherence strategies.
Media Mix Optimization lead with GTMC
Ensure compliance with regulatory and legal standards in all patient-facing activities
Execute plans in collaboration with Alliance
About You
Qualifications:
Education
Bachelor’s degree in marketing, communications, public health, or related field.
Experience
5+ years in patient marketing, acquisition, or engagement roles within healthcare or pharma. Experience in respiratory or chronic disease areas is considered to be an asset.
Key Proficiencies
Campaign development and execution
Digital marketing and CRM tools
Behavioral targeting and segmentation
Performance tracking and optimization
Project management and vendor oversight
Strong collaboration and communication skills
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$178,500.00 - $257,833.33All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.