Targeted Marketing 1:1 COE Intern/Co-op (SUMMER 2026)

DEPARTMENT OVERVIEW 

The Targeted Marketing 1:1 COE job family encompasses Targeted marketing Campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, targeted marketers act as consultants on all aspects of targeted marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.  

Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.  

Targeted Marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels. 

Co-op and Internship opportunities allow you to gain valuable work experience across a number of the businesses at TD. You will work with experienced colleagues, receive world class training, and be part of a community of students across TD, where you will have an impact, grow as individual and experience our culture of care. 

Our Co-op/Intern Programming is offered with select Co-op and Internship roles and is designed to help you better understand the TD business, build on critical career capabilities, and broaden your professional network. This program is designed to complement your on-the job experience and features: 

• Leadership talks with key Leaders from across the organization 

• Lunch and Learns on topics such as Innovation 

• Diversity and Inclusion and Personal Branding and so much more 

JOB DESCRIPTION 

This role supports the execution of targeted marketing campaigns, journeys, and programs, demonstrating measurable outcomes/results in line with business strategies, ensuring alignment with internal marketing standards and best practices. 

Customer 

• Partner with Marketing Planning, Delivery, Channel and Vendor teams in the development and execution of best-in-class targeted marketing  

• Participate in quarterly and annual planning activities  

• Understand role of different channel and personalization options and their impact on achieving marketing objectives and use this understanding to influence program design  

• Work with marketing partners and AI2 to develop appropriate customers insights to drive outcomes and continuously improve targeted marketing 

• Oversee flawless execution of tactical plans working with internal and vendor partners  

• Adhere to all approved marketing processes and procedures to manage projects in the most effective way (on time, on target, on budget) from initiation to completion  

• Navigate through roadblocks by engaging key stakeholders/sponsors and working through to resolution  

• Provide ongoing communication to ensure appropriate stakeholders are engaged and notified of progress, changes, and results.  

• Participate in evaluating the effectiveness of projects/ plans after implementation; assist in compiling, analyzing, and communicating feedback from various internal/ external stakeholders, help develop recommendations, and incorporate changes into the future  

• Maintain appropriate project records, databases and information; reports to management and others on project status and updates  

• Monitor and understand trends, identify issues and opportunities and provide recommended action to relevant stakeholders 

Shareholder 

• Prioritize and manage own workload to meet service level requirements for service and productivity 

• Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s) 

• Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities 

• Participate in cross-functional / enterprise / initiatives as a subject matter expert helping to identify risk / provide guidance for complex situations 

• Consistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalate issues where appropriate  

• Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high risk issues  

• Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices 

• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts  

Team 

• Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest  

• Keep current on emerging trends/ developments and grow knowledge of the business, related tools and techniques  

• Participate in personal performance management and development activities, including cross training within own team  

• Keep others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities  

• Contribute to a fair, positive and equitable environment that supports a diverse workforce mentorship of others, by sharing knowledge and experiences and leveraging best practices 

JOB REQUIREMENTS  

• Currently enrolled in an undergraduate degree in Marketing, Business/Commerce or related field; with the intent of going back to school at the start of your work term 

• Detail oriented and results-driven 

• Demonstrated ability to solve tough problems in an ambiguous, uncertain and fast-paced environment 

• Critical thinker 

• Ability to build relationships and work collaboratively to identify solutions  

• Strong time management skills, a self-starter who can work well both independently and within a team environment  

• Excellent MS Office skills (PowerPoint, Excel, Word, etc.) 

ADDITIONAL INFORMATION 

• This position is a 4-month work term and will commence May 4th – August 21st, 2026. 

• Applications must include a transcript, cover letter (one letter-sized page or less) and a resume (maximum of 2 pages). 

• We welcome all applications; however, we will only contact qualified candidates chosen for an interview. Thank you for your interest. 

• TD requires employees to reside in the country where the role is located, irrespective of remote working arrangements 

• Work location and start dates are subject to change based on business needs 

HOURS 

Monday-Friday, standard business hours 

INCLUSIVENESS 

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.