Purpose
The Strategic Growth professional is responsible for strategic growth, access & physician relationships focused on increasing utilization, retaining & growing volume for selected service lines / programs in alignment with Trinity Health (TH) & Regional Health Ministry (RHM) strategic plans.
Essential Functions
Our Trinity Health Culture: Knows, understands, incorporates & demonstrates our Trinity Health Mission, Values, Vision, Actions & Promise in behaviors, practices & decisions.
Work Focus: Conduct strategic outreach to targeted providers with the goal of increasing utilization of Trinity Health services. Research, collect, analyze & synthesize information / data to support growth initiatives, projects, strategies & leadership decision making. Identify opportunities & collaborate with operations, Medical Group & other key stakeholders to address barriers to access & growth. Build & deploy alignment strategies. Serve as the voice of the customer (VOC) for internal stakeholders, build relationships & foster collaborative work environments.
Healthcare Market Intelligence: Understand market dynamics (e.g., demographics, payer strategies & referral patterns) related to Trinity Health entities & market competitors. Interpret & use data to identify growth opportunities & barriers at the system, RHM, service line & programmatic levels.
Physician / Provider Relationship Management: Deploy consultative engagement strategies & build trust-based, solutions-oriented relationships with employed & independent physicians, relevant providers & office staff. Understand the drivers of physician behavior (e.g., referral management & site of care selection) & how to influence & position Trinity Health / associated facilities to enhance alignment & facilitate growth through removing barriers & developing strategies to optimize opportunities. Navigate complex relationships & care delivery systems. Act as an advocate & voice of the physician as customer.
Business Development Acumen: Identify & pursue service line, programmatic, ambulatory & geographic growth opportunities. In collaboration with finance, operations & other key stakeholders, assess feasibility & develop business cases to support decision-making.
Customer Service Orientation: Embrace both physicians & relevant internal stakeholders as customers. Commit to deliver timely, responsive & high-quality service. Operate as problem solver & reliably follow through on commitments & communication.
Process Focus: As part of the Strategy, Growth & Development Team, assess opportunities for business growth. Utilize multiple system applications to perform analysis, create reports & develop materials. Incorporate knowledge of Trinity Health policies, practices & processes to ensure quality, confidentiality & safety are prioritized.
Data-Driven Decision Making: Utilize external & internal data sources to support growth strategies & targeted outreach. Consume, analyze & communicate data insights from data sources (e.g., Together Care, financial reports & claims data). Translate data into strategies & tactics. Evaluate performance of initiatives using Key Performance Indicators (KPIs) including, but not limited to, volume growth, referral capture & market share.
Cross-Functional Collaboration: Work across relevant departments (e.g., operations, marketing, finance & the medical group) to align strategy & deployment. Work within defined organization structures to prioritize & advance strategic growth & access initiatives. Navigate internal policies while maintaining momentum.
Communication & Influence: Convey strategy to executive, clinical & operational stakeholders. Tailor messaging for diverse audiences & influence without formal authority.
Change Management & Deployment: Lead / support change management efforts to support strategic growth & access initiatives. Understand provider & staff adoption challenges & collaborate with relevant stakeholders to develop strategies to proactively & creatively overcome those challenges. Implement, track & iterate on initiatives in an intentional manner to drive results.
Values-Based Leadership & Stewardship: Demonstrate ethical decision-making & commitment to equity in growth initiatives. Demonstrate stewardship of community & company resources.
Maintains a Working Knowledge of applicable federal, state & local laws / regulations, Trinity Health Integrity & Compliance Program & Code of Conduct, as well as other policies, procedures & guidelines in order to ensure adherence in a manner that reflects honest, ethical & professional behavior & safe work practices.
Functional Role (not inclusive of titles or advancement career progression)
Purpose: Strategic Growth Teams exist to protect & grow volume for selected service lines & programs that are aligned with the Trinity Health strategic plan. They build & maintain purposeful relationships with providers & relevant staff to promote Trinity Health services, address growth opportunities & facilitate barrier-free access.
Work Focus: Guided by Strategy, Growth & Development processes & policies. Maintain focused area of expertise for program & / or provide engagements or knowledge within niche areas of assignment / program. Act as a resource for others & may serve in intermittent expanded roles. Use tools & reports to support service line & programmatic growth through data gathering, tracking (e.g., Provider Relationship Management (PRM)) & presentation. Responsible for reporting, analysis, meeting coordination, material / data preparation & communications.
(OP II) General: Field level of focus & accountability to align day-to-day work with system & ministry goals. Apply local market insights to decision support & fieldwork. Build & manage productive, trust-based relationships. Use referral data to guide outreach. Partner with client stakeholders to facilitate enhanced utilization of available services. Use data to track KPIs, identify trends & inform actions. Identify growth opportunities & related actionable tactics. Lead projects across teams, resolve operational barriers, communicate with multiple stakeholders (e.g., physicians, office staff, executives). Manage implementation & deployment of growth initiatives. Resolve field issues, serve as voice of customer.
Minimum Qualifications
Bachelor’s degree from an accredited school in business, healthcare administration or related field. Three (3) years of healthcare sales experience. Valid driver’s license where required by assignment. Ability to travel within the area of assignment (estimated 75% regionally / locally).
Additional Qualifications (nice to have)
Clinical experience. Master’s Business Administration (MBA) or Healthcare Administration (MHA) degree from an accredited school
Our Commitment
Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.