At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Sr. Sales Planner, UGG
Reports to: Manager, Sales & Business Analysis
Location: Remote - US*
*Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
The Senior Sales Planner is a strategic partner and analytical powerhouse responsible for guiding the future of UGG North America across multiple channels. Your work ensures healthy, sustainable growth—for both Deckers and our wholesale partners—through deep marketplace analytics, insightful sales planning, and cross-functional influence.
You will gather, interpret, and translate sell-through performance into strategic recommendations, identifying risks and opportunities that directly impact the brand’s trajectory. Success in this role requires strong collaboration with Merchandising, Sales, Finance, Product, Demand Planning, and Supply Planning teams—and a genuine passion for understanding consumers and the marketplace.
If you love turning complex data into compelling stories, influencing decisions across the business, and helping shape the future of a globally beloved brand, this role is for you.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Lead and advise long-term sales planning in partnership with Sales Leadership, Merchandising, Product, and Planning teams.
Build category-level plans informed by multi-year trends, retailer inventory positions, and emerging marketplace dynamics.
Deliver end-of-season insights that shape future lines, partnering with Merchandising to highlight key product learnings.
Present strategic sales summaries and forecasts in monthly business reviews, helping align teams around shared goals.
Own the forecasting process—managing forecasting tools, consolidating results, and distilling them into insights for leadership.
Support Sales Operations & Merchandising with Sales Meetings and seasonal launch planning, including travel and off-site coordination.
Analyze weekly sell-through results for the North America marketplace, identifying trends, patterns, and performance drivers.
Compare results across retailers, channels, and categories to uncover actionable insights for Sales, Merchandising, DTC Planning, PLM, and Marketing.
Integrate consumer demographic and psychographic insights to deepen understanding of product performance.
Conduct scenario planning that highlights forward-looking risks and opportunities for the marketplace and brand.
Innovate and elevate reporting tools, processes, and systems to improve visibility and drive better business decisions.
Lead cross-functional projects that enhance data clarity and streamline decision-making for Sales, Sales Operations, and Merchandising.
Develop more connected, omni-focused reporting that captures the full picture of the North America marketplace.
Support seasonal launch logistics, ensuring flawless execution that sets teams up for success.
Who You Are
You thrive at the intersection of analysis, strategy, and storytelling. You are naturally curious, collaborative, and proactive—always looking for patterns, solutions, and possibilities. You’re energized by fast-paced environments, driven by results, and inspired by meaningful work.
You’ll be successful here if you:
Bring big-picture thinking rooted in strong analytical discipline.
Communicate insights clearly and confidently.
Build trust across teams and enjoy influencing through data.
Understand how retailers, consumers, products, and markets interact.
Are motivated not just by numbers—but by the impact behind them.
Qualifications
Bachelor’s degree or equivalent experience.
4+ years of experience in Sales Planning, Merchandise Planning, or a related wholesale-focused planning role.
Strong background analyzing sell-through and retail metrics to create actionable recommendations.
Skills & Competencies
Strategic & Analytical Thinking
Advanced Excel and PowerPoint; proficiency in Tableau/Power BI
Influencing & Collaboration
Fashion & Market Awareness
Leadership, Initiative & Creativity
Strong Communication & Data Storytelling
Experience supporting cross-functional teams through forecasting, scenario planning, and business reviews.
Proficiency in Microsoft Excel (including PivotTables) and Tableau; experience managing dashboards and presenting data.
Proven ability to tell compelling stories with data and influence partners at all levels.
What We'll Give You –
$90,000 - $100,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
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