POSITION: Sr. Premium Sales Rep
DEPARTMENT: LGS
REPORTS TO: Director, Ticket Sales
FLSA STATUS: Non-Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!
VENUE/PROPERTY INFO
Northwestern University and Legends announced a multi-year partnership that will integrate data and analytics, marketing, premium seating, and general ticket sales initiatives into a single revenue-driven approach to support the New Ryan Field project. New Ryan Field will provide Northwestern donors, alumni, Wildcat fans and local Chicago businesses the most premier facility in college football. In addition to leading the New Ryan Field project, Legends will also be responsible for managing data intelligence, marketing and ticket sales for Northwestern Athletics Football at current Martin Stadium and Men’s and Women’s Basketball programs.
THE ROLE
The Sr. Premium Sales Rep is primarily responsible for driving revenue and hitting sales goals, and will lead new business generation in the premium seating areas of new Suites, Loge Box, and Club Seating associated the New Ryan Field project. The Sr. Premium Sales Rep is primarily responsible for identifying and closing new business prospects interested in purchasing premium seating in the Chicagoland area. This position will be focused on prospecting, appointment setting, executing on-campus and out-of-office sales presentations and securing premium seating commitments. The Sr. Premium Sales Rep should be results driven, possess an optimistic team-first attitude and a desire to be the best. Additionally, the Sr. Premium Sales Rep will help with leadership and management responsibilities for various sales campaigns. We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experiences, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. The Sr. Premium Sales Rep will work under the guidance of the Vice President, Premium & Ticketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead the B2B and corporate sales strategy and execution of the Premium Sales team
Demonstrates advanced B2B sales capabilities by proactively sourcing, engaging, and converting target accounts.
Exhibits higher-level B2B sales experience through targeted account outreach, multi-stakeholder engagement, and structured deal progression beyond current inbound interest
Execute face-to-face meetings, both on and off campus, to share overview of project, new premium seating opportunities for New Ryan Field, and secure seating commitments
Perform accurate and skilled deal closings
Utilize the New Ryan Field Preview Center to host on-campus sales presentations.
Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization
Conduct sales conversations via phone presentations, in-office meetings/sales center presentations, and meetings at stadium.
Entertain and nurture relationships with clients and prospects through creative means including but not limited to: networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings.
Provide high-end service for our Premium Season Ticket Holders, including but not limited to: renewals, collection of payments, receiving executed seating contracts, cross-selling as needed.
Enter all pertinent prospect and customer information in CRM platform for efficient reporting and historical purposes
Meet or exceed all individual and team new business sales goals associated with the new premium seating products
Serve as the expert both internally amongst Northwestern Athletics and externally with all sales prospects on all elements of New Ryan Field Project, the various stadium enhancements and premium seating amenities.
Must be willing to work non-traditional hours, weekends, events and game days
The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Demonstrates advanced B2B sales capabilities by proactively sourcing, engaging, and converting target accounts
Exhibits higher-level B2B sales experience through targeted account outreach, multi-stakeholder engagement, and structured deal progression beyond current inbound interest
Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization
Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization
Excellent interpersonal verbal and written communication skills a must
Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure
Ability to prioritize and meet competing deadlines independently
Proven ability to work collaboratively in a team-oriented environment
Proficient in software programs including Salesforce CRM and Paciolan
Effectively communicate with donors and C-level clients
Resourceful, innovative and forward thinking
Ability to generate new business from companies and individuals not currently supporting Northwestern Athletics.
Ability to handle heavy volume of outbound and inbound phone calls and emails
Strong time management and organizational skills with an attention to detail
Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best
EDUCATION AND/OR EXPERIENCE
Bachelor’s Degree
5+ years of prior sports sales experience
Prior experience selling six and seven figure deals in the professional or collegiate sports and entertainment industry is preferred.
COMPENSATION
Competitive pay ($28.85 - $33.65) and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.