RELX

Sr. Marketing Communications Executive

Beijing Full time

Are you looking for a dynamic role that allows you to work on strategic planning and creative initiatives?
Are you passionate about business development and have an entrepreneurial spirit?

About our Team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.

Main responsibilities

1. Work with PM and MM to compile international visitor marketing strategies and plans according to the annual target.

2. Develop international travel agents, industry associations, media and marketing partners network in key regions to expand show promotion in overseas markets and organize overseas visitor groups to assigned events.

3. Conduct rounds of survey/research before, during and after the show and able to give your industry insights & precise demand from customers through the feedback. Leverage these findings to refine the marketing work to next level.

4. Produce international marketing collateral for assigned events such as fact sheet, flyer, PPT, etc.

5. Manage English show websites and overseas social media operation, including content update and optimization, campaign implementation, SEO and SEM, to increase web traffic, number of followers, views, interactions and leads generation.

6. Make plans for international visitors’ database management, including enhancement, expansion and marketing through online prospecting, EDM, WHATSAPP and telemarketing campaign.

7. Proactively coordinate with other departments to ensure the smooth running of work. Collaborate with partners, overseas BUs and outsource teams to ensure all tasks are being executed up to expected quality, milestone and KPIs.

8. Supervise the execution for assigned international marketing channels, conduct performance evaluation and analysis to constantly track and enhance marketing effectiveness.

Qualifications

1. Bachelor’s degree or above, preferred in Marketing, Media, International Business, etc.

2. Proficient English communication in writing and speaking. Other language ability is a plus.

3. Good knowledge and at least 2-year solid experience in international marketing and overseas social media.

4. Experienced in international content creation through sourcing, editing and adoption of AI tools.

5. Well-organized and good co-ordination and multi-tasking capabilities.

6. Knowledge of database management and customer insights.

7. Self-motivated and results oriented.

Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Medical and Life Insurance: Coverage for Medical and life risk.

  • Long-Service Award: Recognition for loyalty and dedication.

  • Marriage and New Baby Gifts: Celebratory tokens for special life events.

  • Festivals and Birthday Gifts: Spreading joy on occasions that matter.

  • Annual Medical Check-up: Prioritizing employee well-being through regular health check-ups.

  • Paid Time Off: Annual Leave, Flex Work from Home, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Gazetted Public Holiday.

  • Family Care leave (Maternity/Paternity Leave and Adoption Leave).

About the business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

您正在寻找一个充满活力并允许您在战略规划和创意方面工作的角色吗?
您是否对业务发展充满热情并具有创业精神?

关于我们的团队
RX Global致力于通过组织活动为参加者和参展商创造难忘的体验。创新、创造力和协作精神推动公司为客户提供卓越服务。

主要职责

与项目经理(PM)和市场经理(MM)合作,根据年度目标制定国际观众营销战略和计划。 在重点国际市场拓展国际旅行社、行业协会、媒体及市场推广合作伙伴资源,扩大展会在海外市场的知名度和影响力,并组织专业海外观众参观团参加指定展会。 在展前、展中及展后开展多轮调研/研究,基于观众反馈提供行业洞察并准确了解客户需求,结合结果,优化国际市场营销工作。 为指定展会制作国际营销宣传资料,如资料页(fact sheet)、宣传单页(flyer)、PPT 等。 管理展会英文网站及海外社交媒体运营,包括内容更新与优化、活动执行、SEO 和 SEM,以提升网站流量、粉丝数量、浏览量、互动率及线索转化。 制定国际观众数据库管理计划,包括数据库的优化、数据扩展和营销推广(线上拓客、EDM、WhatsApp、电话营销等)。 积极与其他部门协调,确保工作顺利推进;与合作伙伴、海外业务单元和外包团队协作,确保各项任务按预期质量、项目里程碑和 KPI 执行。 监管指定国际营销渠道的执行情况,开展绩效评估与分析,持续跟踪并提升营销效果。

任职资格

本科及以上学历,市场营销、传媒、国际商务等相关专业优先。 英语听说读写能力优秀,具备其他小语种能力优先。 熟悉国际营销及海外社交媒体,具有至少 2 年相关经验。 具备国际营销内容创作经验,能够进行素材搜集、编辑,并熟练运用 AI 工具。 良好的组织协调能力,能同时处理多项任务。 具备数据库管理及客户洞察相关知识。 自我驱动力强,结果导向。

以适合您的方式工作
我们在整个组织中倡导健康的工作/生活平衡。我们为员工提供诱人的工作前景。通过众多健康计划、共享产假、学习援助和休假,我们将帮助您实现即时责任和您的长期目标。

为您提供
我们知道您的健康和幸福是长期和成功职业生涯的关键。以下是我们乐于提供的一些福利:

  • 医疗和人寿保险:医疗和人生风险覆盖。

  • 长期服务奖励:对忠诚和奉献的认可。

  • 婚姻和新生儿礼物:庆祝人生重要事件的礼物。

  • 节日和生日礼物:在重要场合分享快乐。

  • 年度体检:通过定期健康检查优先关注员工健康。

  • 带薪休假:年假、弹性居家办公、生日假、婚假、事假、病假和住院假、政府指定公共假日。

  • 家庭护理假(产假/陪产假和收养假)。

关于业务
RX是全球领先的活动和展览组织者,利用行业专业知识、数据和技术为个人、社区和组织构建业务。RX在全球25个国家的41个行业部门开展业务,每年举办约350场活动。RX致力于为全体员工创造一个包容的工作环境,并通过数据驱动的洞察力和数字解决方案帮助企业蓬勃发展。RX是RELX集团的一部分,RELX是一家为专业和商业客户提供信息分析和决策工具的全球供应商。欲了解更多信息,请访问www.rxglobal.com。

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.

Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers:

EEO Know Your Rights.