The Sr Director of Paid Media is responsible for implementing, overseeing, and managing paid digital and other advertising tactics and strategies that advance the organization's mission. Involved in developing strategy and overseeing execution for all paid digital marketing campaigns including search, social, programmatic, and delivery. Leads the Paid Media team in growing Crumbl’s online presence across various paid media initiatives. This is a high-impact role in driving new and returning customers to Crumbl across all sales channels and building awareness/excitement for the Crumbl brand.