About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Role Overview
The Sr. Director of Growth will lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention, and monetisation. This leader will own the strategy and execution of growth initiatives that directly impact key company metrics such as trial-to-paid conversion, customer engagement, and churn reduction.
You’ll work closely with Product, Marketing, Customer Success, and Product Marketing teams to identify high-leverage opportunities across the customer lifecycle, design scalable reward systems, and implement product experiences that drive sustained growth and user delight.
Key Responsibilities
- Strategic Leadership: Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion.
- Cross-Functional Collaboration: Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives.
- Growth Mechanics Expertise: Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem.
- Data-Driven Optimization: Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn.
- Team Leadership: Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact.
- Experimentation & Testing: Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels.
- SaaS B2B2C Growth: Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers.
- Insights & Reporting: Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting.
Qualifications
- 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments.
- 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
- Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention.
- Deep experience with SaaS B2B2C business models and the unique challenges of scaling multi-tenant customer networks.
- Expert at identifying high-value upstream actions that predict and influence downstream metrics such as activation, conversion, and churn.
- Strong analytical and experimental mindset—comfortable with hypothesis-driven testing, cohort analysis, and data-informed decision-making.
- Excellent communication, influence, and stakeholder management skills across technical and non-technical teams.
- Bachelor’s degree in Business, Engineering, Economics, or related field; MBA or advanced degree preferred.