Sr Analyst Revenue Strategy & Analytics

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

As a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.

Responsibilities Include, But Are Not Limited To:

Performance Analysis & Reporting

• Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).
• Evaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.
• Develop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.
• Interpret test outcomes and behavioral data to make actionable recommendations for optimization.

 Experimentation & Testing

• Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.
• Prioritize hypotheses based on business impact, traffic potential, and resource constraints.
• Maintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.
• Partner with UX, development, and design teams to implement test variants across platforms.

 Landing Page Optimization Strategy

• Identify areas of friction and opportunity within both paid and organic landing page flows.
• Collaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.
• Recommend UX enhancements, copy adjustments, content structure changes, and design improvements.
• Ensure that paid landing pages are aligned with campaign goals and organic pages support user search intent and SEO best practices.
  
  

 Cross-Functional Collaboration

• Work closely with marketing, design, development, SEO, and performance media teams.
• Translate CRO insights into clear tasks and strategic guidance for stakeholders.
• Provide input on landing page templates, CMS structure, and content hierarchy to support scalability.

Things That Should Be In Your Background:

• Bachelor's degree in Marketing, Analytics, Business, or related field.
• 2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.
• Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.
  Experience optimizing both paid and organic landing experiences.
  Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).
  Basic understanding of HTML/CSS and web page structure.

Other Attributes That Will Help You In This Role:

• Experience working in a growth-focused or performance marketing environment.
• Familiarity with HubSpot CMS, Unbounce, or similar landing page tools.
• Strong understanding of SEO, keyword intent, and organic content performance.
• Knowledge of lead generation strategy in education, SaaS, or B2C environments.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include: 

2 complimentary Getsmarter short courses per year

Subsidised medical aid with Discovery Health Medical Scheme

4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit

Employee Assistance Program (EAP)

Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. 

About 2U LLC.

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U,LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.