Specialist, Search Engine Optimization (SEO) (Hybrid)

Job Title

Specialist, Search Engine Optimization (SEO) (Hybrid)

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best in class educational experience and make Kaplan a great place to work.

Our offices in India opened in Bengaluru in 2018. Since then, our team has fueled growth and innovation across the organization, impacting students worldwide. We are eager to grow and expand with skilled professionals like you who use their talent to build solutions, enable effective learning, and improve students’ lives.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The SEO Specialist will support tactical SEO initiatives with a focus on on-page optimizations and white-hat link building campaigns to improve organic rankings and backlink profiles for multiple websites.

This role will assist with keyword research, competitive analysis, conducting on-page audits, performance analysis, reporting, link building research and outreach, and other SEO tasks for multiple clients as needed. The specialist will also support technical SEO initiatives, including improving site navigation, crawlability, schema and other structured data, and other improvements as needed.

This person will enjoy working both autonomously and in a collaborative environment while showcasing excellent critical thinking, attention to detail, and communication skills. The ideal candidate will be a data-driven team-player with a passion for SEO and previous experience implementing successful SEO and link building campaigns.

Key Responsibilities:

• Monitor and analyze organic search performance for multiple sites to identify issues and opportunities

• Perform website health checks using tools such as Screaming Frog, Ahrefs, and Google Search Console to identify and resolve crawl errors, monitor index coverage, and track page performance

• Support SEO activities to improve keyword rankings and increase organic traffic for a variety of clients, including keyword research, performing on-page SEO audits, and recommending on-page optimizations

• Develop and implement white-hat link building campaigns for multiple websites to improve their backlink profiles and organic rankings by earning high-quality links from relevant sites

• Research and recommend websites to target for links based on relevancy and authority

• Write personalized outreach emails and document link acquisitions to report on progress

• Recommend improvements to internal linking, crawl sites to identify and address broken links while supporting and validating implementations

• Conduct content audits to identify gaps and collaborate with the content team to develop linkable assets

• Support the SEO team with user acceptance testing (UAT) and quality assurance (QA) tasks on staging and production environments

• Assist with weekly, monthly, and quarterly SEO analysis and reporting

• Stay updated on SEO trends and recommend improvements to SEO strategies accordingly 

• Hybrid Schedule: 3 days remote / 2 days in office

• 30-day notification period preferred

Minimum Qualifications:

• Bachelor Degree with a focus in Marketing, IT, or related discipline

• 3+ years of hands-on experience managing successful SEO and link building campaigns for multiple websites

• Experience using Google Analytics, Google Search Console, Looker Studio, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog

• Basic understanding of HTML, CSS, and JavaScript

• Experience with MS Office including strong Excel skills

• Excellent written communication and organizational skills; high-levels of accuracy, critical thinking, and attention to detail are essential

• Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment

Preferred Qualifications :

• Experience using AI tools such as Gemini and ChatGPT to improve workflows and create efficiencies is a plus

• Understanding of Generative Engine Optimization (GEO) tactics to optimize content and sites for AI visibility is a plus

Beyond base salary, our comprehensive total rewards package includes:

Hybrid work model provides a flexible work/life balance
Voluntary Provident Fund is an additional voluntary contribution scheme associated with the statutory Employee Provident Fund (EPF)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Comprehensive health benefits new hire eligibility starts on day 1 of employment
Generous Paid Time Off includes National holidays(10), Earned leaves(15), sick leave(12), plus one (1) volunteer day to participate and give back to our local communities
Gratuity is applicable upon completion of 5 years as per the Gratuity Act

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data.

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Location

Bangalore, KA, India

Additional Locations

Employee Type

Employee

Job Functional Area

Digital Marketing

Business Unit

00092 Kaplan Health

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.