MaxPreps, a division of PlayOn Sports, is America’s Source for High School Sports — connecting fans, athletes, and communities through the stories and highlights that define local sports culture. We celebrate the young men and women who inspire their hometowns through dedication, teamwork, and excellence.
We’re looking for a Social Media Team Lead who is passionate about high school sports and fluent in digital culture. This role is approximately 80% hands-on execution and 20% leadership and strategy.
You’ll lead by example — creating, posting, and engaging daily across MaxPreps’ social platforms while guiding a small but high-performing team of producers and contractors. This position is ideal for someone who thrives both in the weeds of content creation and in helping shape the larger social strategy.
This role will be central in ensuring MaxPreps’ voice, speed, and creativity remain unmatched in the high school sports landscape. You’ll also collaborate closely with senior leadership on voice, direction, and larger campaign concepts — bringing the strategy to life through exceptional execution.
The Outcomes You’ll Deliver
· A positive brand affinity among our target audience.
· Year-over-year increase in engagements, video views and audience (subscribers / followers) on MaxPreps’ social outlets.
· Consistent, high-quality posting cadence across all platforms.
· A creative team producing daily viral wins and memorable storytelling moments.
· A MaxPreps social presence that feels fast, authentic, and nationally relevant.
· Clear execution of campaigns, trends, and brand voice.
· Utilize the social audience to drive brand awareness and growth to MaxPreps and PlayOn brands.