Social Media Specialist

Believ: ABOUT US

At Believ, formerly known as Liberty Charge, we’re committed to sustainable transport being accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind. Providing equitable access to electric vehicle charging, and achieving cleaner air for all, is at the heart of the Believ mission. We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).

You’ll be joining this exciting journey at the start of our scale-up phase, and working with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast-paced, dynamic and result-driven environment.

About the role

You will be the go-to person for bringing our brand to life across social media, working both independently and with agency partners to plan, create, and publish content that builds communities, drives engagement, and showcases our impact. As the “boots on the ground,” you’ll be responsible for capturing real-time content from events, site installations, and team activity — helping us tell authentic stories that connect with our audiences.

Key Responsibilities

Strategy & Channel Management

• Support the Digital Marketing Manager in creating the strategy, owning the execution across all channels (inc. LinkedIn, Instagram, Meta, X), aligned to marketing and business objectives
• Develop and maintain a rolling content calendar, ensuring a consistent, planned cadence of posts across all platforms
• Manage channel health inc. follower growth, engagement trends, audience composition and report on performance against agreed targets

Content Creation & Copywriting

• Write compelling, on-brand copy for all social formats such as short-form captions to long-form LinkedIn posts, adapting to each platform
• Liaise with colleagues across the business to ensure all relevant stories and content is shared via social media channels
• Brief, direct and review creative assets (photography, video, graphics) in collaboration with designers and colleagues, being our ‘boots on the ground’ at Believ events, site installations or partner activations to capture content
• Produce reactive and evergreen content that responds to trends, news and conversations relevant to our brand and industry
• Maintain a consistent brand voice that is recognisable, differentiated and aligned to brand guidelines

Community & Engagement

• Manage community engagement across all channels, monitoring comments, responding to messages and mentions, and escalating issues when required
• Identify brand champions and community members, finding ways to amplify their voices authentically
• Monitor sector conversations, competitor activity and cultural movements for relevant engagement opportunities

Analytics & Reporting

• Own the regular social media performance report, inc. key metrics such as reach, engagement, followers, clicks, conversions and share of voice. Use insights to inform strategy.
• Track KPIs for each channel against targets, taking a test, learn and optimise approach to improve performance.
• Stay up to date with platform updates and new or emerging channels

About you

At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team, accustomed to working at pace in an ever-evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:

Essential

• Minimum 3 years’ experience in a dedicated social media role, with a demonstrable track record of growing and engaging audiences
• Excellent copywriting skills with the ability to tailor messaging based on channel and audience
• Proven experience managing multiple social channels simultaneously, including third-party scheduling and analytics platforms
• Comfortable with data and analytics, using information to steer direction of content strategy to increase performance
• Experience briefing creating teams and working with designers to create visual social media assets
• Experience filming and editing short-form video content with the ability to format for multiples channels

Desirable

• Experience with influencer and creator partnerships, identifying, briefing and managing those relationships
• Knowledge of SEO principles and how social content can support broader organic search performance

Benefits

• Competitive salary and bonus scheme
• 25 days’ annual leave, plus the usual 8 UK Bank Holidays and the option to purchase up to 5 additional days per year*
• Access to wellbeing and mental health benefits such as the Calm app, personal medical insurance, critical illness cover, dental, optical & travel insurance, income protection and life assurance
• Pension contribution matched up to 10%
• Access to our car benefit scheme and cycle to work scheme
• Access to our online learning platform to continue to develop and grow your career with us.
• 16 hours a year Volunteer Time Off to support causes that are important to you
• Virgin Media / O2 discounts and offers
• Access to VIP Arena Suites at the O2 Arena (London) and First Direct Arena (Leeds)
• Enhanced parental leave policies

* This perk can only be availed for the following calendar year by employees who started before 1st December

Location

The business is currently based in our office in Southwark. The position is full time, hybrid with 3 days (Tuesday, Wednesday & Thursday) based in the office. Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.