Social Media Specialist

Putting people first, every day
 

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for a Specialist to join the Social Media team to drive earned social media programs in support of the firm’s strategy. You will support the development and execution of social media campaigns that drive awareness, engagement, and connection with our key audiences. This role focuses on content planning, content creation, scheduling, publishing, measurement, and community management, alongside the Social Media Manager, and work with creative teams to ensure our social presence is consistent, data-driven, and aligned with our brand strategy. The ideal candidate is a social-savvy and creative individual who can produce engaging content, with strong attention to detail and the ability to collaborate professionally and effectively with a wide range of stakeholders.

Based in the Greater Toronto Area (GTA), you’ll work with stakeholders across Canada to amplify the firm’s brand and nurture reputation among internal and external audiences. This is for an existing vacancy, and the successful candidate will own the following responsibilities:
 

 Content planning & execution

• Support the execution of BDO’s social media content calendar across platforms (LinkedIn, Instagram, Facebook, YouTube).
• Work closely with Manager, Social Media to develop social campaigns by providing input on post formats, storytelling angles, and visual direction to enhance engagement.
• Collaborate with various teams and stakeholders to source content to support social campaign content.
• Create and produce social content using Adobe Creative Suite (Premiere Pro and After Effects), including post copy and video reels by using trend-driven editing styles to optimize engagement.
• Ensure all content follows brand guidelines, uses approved visuals, and meets technical specifications (e.g., image ratios, video formats, captions).
• Schedule, publish, and monitor posts using the firm’s social media management tools.

Engagement & community management

• Monitor channels and flag engagement opportunities.
• Draft and publish responses to comments or messages in alignment with brand tone and protocol.
• Support coordination of collaboration posts, partner tagging, and employee advocacy efforts.

Reporting & insights

• Track post performance and engagement metrics across channels.
• Prepare regular performance summaries to inform future content and campaigns.
• Ensure data accuracy when collecting analytics from reporting tools.

Platform knowledge & best practices

• Stay current on platform updates, emerging trends, and social media best practices and share observations and recommendations that can enhance BDO’s content performance.
• Support implementation of new tools, features, and creative formats under the guidance of the Manager, Social Media.

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development.

Your Education and Experience

• You are a creative, social-first thinker with the ability to identify emerging trends and translate them into brand-appropriate content for a corporate audience.
• You have 3-5 years of professional social media experience or equivalent related experience.
• You have post-secondary education in communications, media, public relations, journalism, marketing, business, or a related field.
• You have a portfolio showcasing your social media and/or video work (e.g. short-form videos, reels and campaigns), demonstrating end-to-end video production capabilities from concept to execution.
• You have strong writing skills and editorial judgement, with the ability to adapt tone and messaging across different audiences.
• You are proactive, detail-oriented, and take initiative while working effectively both independently and as part of a team.
• You bring solid organizational, coordination, and problem-solving skills.
• You can support and manage multiple projects and priorities in a fast-paced, quality-driven environment.
• You are data-driven and can translate performance metrics into visually compelling presentations and insights to inform strategy and demonstrate impact.
• You demonstrate excellent interpersonal skills and collaborate positively and professionally with peers, leaders, and teams.
• You are tech-savvy, and an enthusiastic user and champion of current and new technology solutions and platforms that enhance efficiency.
• You are highly proficient in Sprout, Adobe Creative Suite (Premiere Pro and After Effects), Microsoft Solutions (SharePoint, Word, PowerPoint, Excel) and internal communications platforms.

The expected range of compensation for this role is $60,000-$92,000 annually.

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences. 

Our firm is committed to providing an environment where you can be successful in the following ways: 

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada. 

• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development. 

• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel.

More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.