We are looking for an experienced and strategic Social Media Manager to join Pennant’s Service Center team and help elevate awareness of Pennant and its affiliates through organic social media. This role supports both Pennant-level brand storytelling and the senior living and home health and hospice operations across the country that rely on us as a trusted partner.
We offer a collaborative and purpose-driven environment where strategy, creativity, and service come together to support life-changing care.
Duties and Responsibilities
Social Media Strategy: Develop and support organic social media strategies that increase awareness, engagement, and consistency across Pennant and its affiliated senior living and home health and hospice operators.
Field Support and Account Management: Serve as a primary point of contact for operations, providing hands-on guidance, best practices, and ongoing support that reflects Pennant’s locally led, service center supported model.
Platform Expertise: Act as a subject matter expert for Facebook Business Manager, including page setup, access management, governance, and troubleshooting.
Content Planning and Oversight: Collaborate with internal teams and operators to plan, review, and optimize social content that aligns with Pennant brand standards and platform best practices.
Publishing and Tools: Support and manage social posting workflows using Birdeye.
Performance Monitoring: Track and analyze organic social performance, helping operators understand trends, opportunities, and actionable next steps.
Education and Enablement: Train and empower operators on social media best practices, platform updates, and strategies that drive authentic community engagement.
Brand Consistency: Ensure Pennant’s voice, tone, and visual standards are upheld while still allowing room for local personality and storytelling.
Collaboration: Work closely with marketing, design, web, and leadership teams to ensure social efforts align with broader brand and growth initiatives.
Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Experience: Minimum of 3–5 years of professional social media management experience, preferably supporting multiple brands or locations.
Deep expertise in Facebook Business Manager.
Strong understanding of organic social media strategy, community management, and platform best practices.
Experience with social media management platforms such as Sprout Social, Birdeye, and Hootsuite.
Ability to analyze performance metrics and translate data into clear, actionable insights.
Excellent communication, organization, and relationship-building skills.
Ability to manage multiple priorities while maintaining attention to detail.
Personal Attributes
Service-Oriented: Driven by Pennant’s mission of life-changing service and motivated to support those closest to patients and residents.
Strategic Thinker: Able to think beyond individual posts and help build sustainable, long-term social strategies.
Relationship-Focused: Enjoys partnering with operators and earning trust through consistency and follow-through.
Adaptable: Comfortable navigating change, shifting priorities, and the diverse needs of locally led operations.
Passionate About Social Media: Genuinely excited about platform trends, emerging tools, and helping others grow their impact.
Additional Information
We are committed to providing a competitive Total Rewards Package that meets our employees needs.
From a choice of medical, dental and vision plans to retirement savings opportunities through a 401(k), company match and various other features, we offer a comprehensive benefits package. We believe in great work and we celebrate our employees' efforts and accomplishments both locally and companywide, recognizing people daily through our Moments of Truth Program. In addition to recognition we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.
Compensation: Dependent on Experience
Type: Full Time
Location: Eagle, ID
Pennant Service Center
1675 E. Riverside Drive, #150
Eagle, ID 83616
If interested in this position, please submit a resume for consideration. We look forward to hearing from you!
About The Pennant Group
We are proud to be affiliated with the Pennant Group, Inc. (NASDAQ: PNTG). Pennant was created in 2019 in connection with The Ensign Group, Inc.’s (NASDAQ: ENSG) spin-off of its home health, hospice, and senior living businesses. Ensign was formed in 1999 with the goal of establishing a new level of quality care within the skilled nursing industry. The name “Ensign” is synonymous with a “flag” or a “standard,” and refers to Ensign’s goal of setting the standard by which all others in its industry are measured. The name “Pennant” draws on similar imagery and themes to represent our mission of becoming the “Ensign” to the home health, hospice and senior living industries. We believe that through our innovative operating model, we can foster a new level of patient care and professional competence at our independent operating subsidiaries and set a new industry standard for quality home health and hospice and senior living services. You can learn more about The Pennant Group at www.pennantgroup.com
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.