Social Media Lead APAC

Role:  Social Media Lead APAC

Location: Bangalore, India

 

What you will be doing:

Ownership of Regional YouTubeShopping Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management 

•   Briefing and working with regional social agency partners to align, develop and ensure deliverables are being completed on time as per plan for YouTube shopping.
•   Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
•   Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
•   Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
•   Inform and sometimes implement paid media to drive reach
•   Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in APAC. 
•   Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences 
•   ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates 
•   Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues in YouTube APAC marketing and business teams as well as the YouTube social teams across regions to align, inform and receive support to deliver social marketing plans and local social executions for YouTube Shopping. 

•   Great communication and presentation skills to represent the work well in forums with key stakeholders
•   Great team player. 

An experimentative and dynamic mindset 

•   Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
•   Continuous optimization of influencer plans based on feedback, learnings and results 
•   Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies

 

What you need to be great in this role: 

• Minimum 9 years of relevant experience in social media marketing and or strategy background across agencies or client side
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations. 
• Strong strategic thinking and comfortable with data backed decision making
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing. 
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns. 
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in APAC and around the world, and the best Brands and Agencies. 
• Experience in social analytics, knowledge of social media monitoring and listening tools  Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies  
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 16809

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