Social Media Internship

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.

We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.

The Social Media Intern assists with social media as a whole including ideation, content capture, editing, analytics and influencers. Works collaboratively with Marketing, Creative, E-Commerce Customer Care teams to drive positive consumer experiences on all platforms, including but not limited to Instagram, X, YouTube and TikTok, through regular interaction and engagement with customers.

ESSENTIAL FUNCTIONS:

• Assist in the day-to-day operations of Peter Millar social channels with the creation of decks for ideas, storyboards and analytics.
• Proactively stay up-to-date on new social platforms, tools, insights and best practices.
• Assist with the influencer request strategy including responding, documenting, and reporting.
• Conduct competitor analysis to understand what luxury brands are doing on each platform.
• Assist in the social listening of trends/sounds, idea formulation and footage review process of Peter Millar’s TikTok channel. 
• Ability to capture content on cinematic camera to be used on social media channels.
• Edit captured photo and video into engaging social media content pieces that are unique to each channel and their nuances. This includes formatting the content in different sizes.
• Ability to speak to social media KPIs and answer questions related to metrics and best practices.

COMPETENCIES:

• Strong attention to detail, effective communication skills and problem-solving abilities
• Demonstrates proactive, “can-do” attitude and thrives in a fast-paced environment.
• Ability to prioritize and work on multiple projects and platforms / communities
• Excellent social media focused writing skills
• Active daily life in digital and social media, very digitally savvy, passionate about fashion and social
• Ability to positively engage with customers on a public-facing platform.

DESIRED EDUCATION AND EXPERIENCE:

• At least 1 year of brand social media and content creation experience
• Apparel knowledge & luxury brand experience strongly preferred

Internship Program Overview:
This is a paid, in-person internship based in our Raleigh or Durham offices, running from May 18 through August 7, 2026. Interns are paid $18.25 per hour and will gain hands-on experience by being fully integrated into their respective teams. Throughout the internship, participants will complete a capstone project, collaborate cross-functionally, connect with company leaders and executives, and participate in intern lunch-and-learns and other professional development opportunities.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!