Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.
Summary
The Social Media Content Specialist supports brand build through strategic and creative comarketing and brand alignment. The Sr. Digital Marketing Manager scopes and implements creative and thoughtful go to market plans that drive product expansion, increased revenue, and the optimal customer experience.
Responsibilities
Lead the co-marketing partner onboarding processes for EV partners, including business case, brand alignment, go-to-market plan, volume forecasts, account planning governance, and RACI charts for division-of-labor responsibilities
Scope and implement core program components for each partner, including e-commerce, brand guidelines, media plan, customer targeting plan, performance reporting, campaign calendar, and approval processes
Plan, execute, and manage end-to-end campaigns from the ground up
Scope and launch lead capture landing pages and lead qualification processes, with focus on understanding the data and operational flows that support the programs we build
Identify, scope, and prioritize the high-impact and strategic opportunities;
Work with internal stakeholders and consulting partners to optimize program efficiency and scalability, starting with low-tech pilots to test ideas, then architect new programs building in checks and automated processes that streamline the workflow
Collaborate with and influence key stakeholders in order to make the programs successful
Demonstrate passion for the brand and customer’s journey, ensuring that is at the forefront of all decision making
Nimbly address ongoing demand for opportunistic and ad hoc marketing needs
Build and maintain positive relationships with internal partners, including sales, business development, technology, product & pricing, marketing and external organizations and partners
Qualifications
Bachelor’s degree
Minimum of 7 years of related marketing experience
Strong experience in building, implementing and managing successful complex outbound co-marketing programs across many stakeholder groups.
Successfully lead multiple projects and effectively influence across all levels
Strong hands on experience using technology to achieve results
Mastery in extracting insights from data to drive results. Ability to get qualitative and quantitative insights which you can synthesize into business recommendations.
Results-oriented and metrics-driven
Proactive style with an ability to set priorities, drive decisions and get closure on recommendations and issues
Excellent communication, presentation, and interpersonal skills
Resourceful and scrappy. Strong iterative problem-solving abilities and a positive mindset.
All-around team player; collaborative by nature
Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
Knowledgeable in the renewables and/or energy market landscape a plus
High energy; highly productive with strong self-starter initiative
Outstanding organizational and project management skills
Diverse marketing background a plus - including content development, event marketing, demand generation, culminating in recent focus on co-marketing, with demonstrated success
Deliver results from a remote work environment
Recruiter:
Jacquie Hoffman (jacquie.hoffman@sunrun.com)Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.
Starting salary/wage for this opportunity:
$74,773.20 to $99,697.60Compensation decisions will not be based on a candidate's salary history. You can learn more here.
This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun