Social and Influence Marketing Manager, Social Media Employee Advocacy

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

As the Manager of Social Employee Advocacy, you will own the strategy and execution of our program, evolving it from a general awareness initiative into a scalable enablement program that supports technical credibility and go-to-market priorities. You will mobilize 18K+ employees, specifically targeting "Sellers and Builders" to close build trust with a broad audience. 

This role requires a leader who can navigate moderate ambiguity, lead cross-functional problem-solving, and will focus on empowering employees with tools, guardrails, and content pathways that make participation simple, compliant, and aligned with key business moments.

Success will be measured against key performance indicators in areas such as total program reach, employee engagement, financial impact, and the growth of strategic employee cohorts.

Key Responsibilities:

Project Leadership & Strategy Execution

Responsibilities are ordered by importance and % indicates time spent

• (50%)The Vanguard Program: Identify and support high-engagement employee cohorts through targeted enablement, best-practice coaching, and performance insights.

• (15%)Niche Gamification: Design incentive programs that encourage consistent participation and alignment with priority campaigns and product launches.

• (10%) Cross-Functional Coaching: Act as a connector between Engineering, Sales, and Legal to ensure content authenticity and incentive compliance.

• (10%) Stakeholder Management: Present status updates to leadership and stakeholders, clearly communicating the value of the program.

• (10%) Cross-Functional Partnership: Partner with teams across Marketing, Product, and Sales to integrate advocacy into day-to-day practices and drive a unified content strategy.

• (5%) End-to-End Project Management: Daily tasks include access management, fielding questions from users and content owners, advising on content strategy, building strategic gamified programs, and aligning with key business moments.

Qualifications

• 5-6 years of proven track record in content strategy, employee advocacy, communications, and/or digital marketing.

• Ability to translate content marketing strategies into employee content strategies and build it into social-first, employee-friendly, platform-native content formats.

• Comfortable using MarTech for program management, tracking data to showcase business impact, and innovative AI forward solutions.  

• A "coach and connector" who can manage project-level budgets and drive employee content strategy and strategic, company-wide content strategy.

 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.