Site Content Lead, ECommerce

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We are seeking a Site Content Lead, Ecommerce within the EMEA Direct to Consumer organization, headquartered in Amsterdam. Reporting into the Customer Experience Manager, the role will be responsible for leading the execution of the EMEA content roadmap and editorial calendar for campaigns across e-commerce channels (site, email, and digital ads), as well as for overseeing the readiness of product information across both web and marketplace channels.

The Ecommerce Content team is responsible for delivering a best-in-class site experience for our 19 European sites. The Lead role will manage a team responsible for creating and maintaining visually compelling content landing pages, homepage optimisation, campaign storytelling, and more. In addition to ensuring timely enablement of global digital products, the Lead will create and drive the regional roadmap for site content. Working closely with Global partners and collaborating with other team leads in Digital Marketing, CRM, CRO, Analytics and Operations to be the voice of Ecomm Content in EMEA.

This is a 6 month FTC.

MAJOR ACCOUNTABILITIES:

• Manage the Site Content Team on processes and best practices for onsite storytelling
• Oversee the timely delivery and quality of global digital content
• Drive local content where needed to suit the unique needs of each market
• Lead a team on execution of day-to-day site content tasks
• Workload planning and direct management of 3 associates.
• Work closely with peers such as EMEA CX, Operations, and CRO Leads, as well as Trading, Marketing and Merchandising teams to ensure a timely and smooth execution of onsite strategies, product launches and campaigns.
• Drive regular reporting of content performance and campaign retrospectives
• Oversee the product readiness process for site and marketplace channels
• Project management of regional key projects and campaigns for site content
• Lead the process of localization and content management (creation, QA, scheduling and performance monitoring)
• Identify optimisation opportunities for the site experience
• Support the CRO roadmap with content related tests to drive improvements to digital KPIs and the customer journey

REQUIREMENTS FOR SUCCESS:

• Previous experience in an ECommerce environment, preferably in a similar role
• Advanced experience in Page Designer CMS
• Commercial awareness with a clear focus on the overall consumer journey
• People management experience
• Experience in task management and documentation solutions, such as Atlassian JIRA & Confluence
• Strong communication skills, both written and oral
• Self-starter with the ability to work well in a team environment
• Strong relationship builder that thrives in a high-paced environment
• Highly organized, with an ability to work to strict deadlines
• Attention to detail to ensure accuracy of site updates/consumer communications.

BENEFITS:

• Discount on the health insurance
• 8% holiday allowance
• Flexible Working Hours
• Pension Scheme
• 25 days Annual Leave per year
• Up to €250 travel allowance each month
• Hybrid working
• Employee Discount
• Work from home allowance
• Home working equipment
• Sports subscription via OneFit

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

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