Trade Marketing Specialist

By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn’t just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world.

The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards.

In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.

What’s The Role About:

The Trade Marketing Specialist supports Puffco’s go-to-market strategy and retail partner success by leading sell-in programs and coordinating across Marketing, Sales, and Sales Operations. The role ensures products and campaigns are introduced effectively to retail and distribution partners, giving Sales teams the tools, materials, and information needed to succeed. Working closely with Retail Marketing and Product Marketing, the Trade Marketing Specialist translates brand and product strategies into sell-in programs that build partner awareness, readiness, and execution, connecting Puffco’s marketing vision with the realities of the retail marketplace.

Key Responsibilities

Go-to-Market & Sell-In Enablement

• Plan and execute trade marketing initiatives supporting product launches, channel programs, and promotional campaigns with Sales, Sales Operations, Product Marketing, and Retail Marketing.
• Develop and manage sell-in materials and communications—product catalogs, sales sheets, pricing tools, and partner updates—ensuring Sales teams and retail partners are aligned and equipped.
• Collaborate with Product Marketing to translate product stories and features into effective sales-facing content.

Cross-Functional Coordination & Communication

• Act as the operational connector between Marketing, Sales, and Sales Operations, aligning processes, timelines, and execution.
• Lead trade communication efforts to drive awareness of programs and launches across Sales teams and retail partners.
• Partner with Retail Marketing to ensure seamless handoff between sell-in initiatives and in-store execution strategies.
• Support development and ongoing management of Puffco’s training programs, ensuring content, systems, and processes are aligned with sales priorities and partner needs.

Program Management & Reporting

• Manage timelines, deliverables, and asset coordination for trade marketing projects across teams.
• Track and report on trade marketing performance, adoption, and opportunities for improvement.
• Identify insights and best practices to optimize future trade programs and partner engagement.

Requirements:

• 5+ years of experience in trade marketing, channel marketing, or sales enablement within consumer goods, cannabis, or related industries
• Strong understanding of sales processes, channel programs, and go-to-market planning
• Excellent project management, communication, and organizational skills with the ability to manage multiple priorities
• Proficiency in Microsoft Office, Salesforce, Klaviyo, Asana, Figma, and Canva
• Experience developing and managing sell-in tools, trade communications, and partner engagement programs for high-growth consumer brands
• Analytical, detail-oriented, and collaborative, with a passion for innovative products, retail culture, and supporting retail and distribution partners

This hybrid role is based out of our Los Angeles HQ and requires a minimum in office work 2-3 days per week. 

The compensation range for this role is $90,000 - $100,000 for candidates based in Los Angeles, CA. Individual compensation is determined based on experience and skillset. 

Perks and Benefits: 

• Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off 
• Friendly office in LA Center Studios with a fun casual and comfortable work environment 
• Snacks, lunches, retreats, and SO much more!  

EQUAL EMPLOYMENT OPPORTUNITY

Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

**Additional information about our company can be found at www.puffco.com.

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