Senior Website and Growth Strategist

Description

Sprout Social is looking to hire a Senior Website and Growth Strategist to the Marketing team.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

This individual sits within the Website Strategy Team and serves as the critical bridge between Marketing and the Growth Product organization. You will be responsible for demystifying the "black box" between visitor arrival and trial activation/conversion, creating a seamless, data-driven user experience that flows naturally from our public-facing website into the product application.

As we move toward a Self-Service/Product-Led Growth (PLG) model in 2026, you will develop the strategy for how web visitors are routed, segmented, and converted. You will partner closely with the Growth Product managers and Email & Marketing Automation team to unify our data platforms, ensuring that the rich intent data we capture on the website fuels a personalized, high-converting trial experience.

Responsibilities include:

• Cross-Functional Bridge Building: Act as the primary conduit between Marketing and Growth Product teams, ensuring that acquisition strategies (Marketing) and activation workflows (Product) are perfectly aligned rather than siloed.
  
  
• Web-to-Product Journey Optimization: Develop the strategy for the critical "handoff" moments—from CTA clicks to signup forms to the first login. You will design experiments (e.g., plan pickers, stepped forms, pricing page logic) that reduce friction and improve Trial CVR.
  
  
• Data & Platform Unification: Champion the integration of marketing intent data (6sense, website behavior) with product usage data. You will ensure that a user’s web activity follows them into the trial, allowing the Email and Product teams to trigger the right messages and experiences at the right time.
  
  
• Self-Service & Segmentation Strategy: Develop specific web pathways for our distinct buyer personas (e.g., creating an "Essentials" specific funnel vs. an "Enterprise" routing flow) to ensure low-touch prospects can self-serve while high-value prospects are routed to Sales.
  
  
• Partner on Lifecycle Comms: Collaborate closely with the Email Campaign Strategist to move trial communications from isolated tools into Marketo. You will define the web triggers and user segments that the Email team will use to build their nurture journeys.
  
  
• Full-Funnel Reporting: Establish a shared view of success. You will move beyond "Trial Starts" to report on downstream metrics like Activation Rate and Product Qualified Leads, giving Marketing visibility into lead quality.

What you’ll bring

Our ideal candidate is a strategic thinker who speaks both "Marketing" and "Product" languages. You are frustrated by broken user journeys and love digging into data to fix them. You understand that a signup form isn't just a form—it's the start of a relationship.

The minimum qualifications for this role include:

• 4-6+ years of experience in Digital Marketing, Product Marketing, or Growth, with a specific focus on the B2B SaaS funnel.
• Experience working in a Product-Led Growth (PLG) environment or managing Self-Service funnels.
• Strong technical fluency: You understand how marketing platforms (Marketo, Adobe CJA, Salesforce, 6sense) pass data to product platforms (Pendo, Mixpanel, Data Warehouses (Redshift) ) and can speak confidently with engineers about requirements.
• Proven ability to build collaborative relationships including creating rituals, updating processes and aligning stakeholders across different departments (Sales, Product, Marketing).

Preferred qualifications for this role include:

• Experience with "Plan Picker" logic, dynamic pricing pages, or sign-up flow optimization.
• Deep understanding of web analytics (GA4, Adobe Analytics) and product analytics (Mixpanel/Pendo).
• Background in website personalization/testing strategies.
• Experience managing or collaborating on large-scale platform migrations (e.g., moving data from a homegrown tool to an Enterprise CDP/ESP).

How you’ll grow

Within 1 Month: Audit & Align | The focus is on mapping the current "Black Box" and building relationships with the Growth team.

• Deep dive into the current signup flows for all segments (Standard, Essentials, Enterprise). Document every step, redirect, and data gap.
• Meet with Product Managers in the Growth org to understand their roadmap and current barriers to data sharing.
• Partner with the Email Campaign Strategist to audit the current "State of Communications" and identify where web data is getting lost before it reaches the inbox.
• Establish a baseline dashboard that tracks users from "Website Visitor" through to "Product Login."

Within 3 Months: Bridge the Gap & Quick Wins | The focus shifts to connecting the systems and launching initial bridging experiments.

• Define the "Target Data Architecture" for 2026: determining exactly what website data (source, industry, intent) must be passed to the Product/Growth team during signup.
• Launch your first "Interception" test on the website (e.g., a Plan Picker on the pricing page) to route Self-Service users differently than Enterprise users.
• Collaborate with the Email team to launch the first "Behavior-Triggered" campaign in Marketo based on pre-trial website activity.

Within 6 Months: The Seamless Experience | This is the execution phase where Marketing and Product start to feel like one continuous experience.

• Roll out a unified "Essentials" funnel where the ad copy, landing page, signup form, and in-app welcome message all share the same narrative and pricing context.
• Partner with Operations to finalize the integration of Marketing and Product data records—ensuring we have a "Single View of the Customer" from visitor to paid user.
• Present a quarterly review to Marketing & Product leadership showing how upstream web changes are positively impacting downstream activation rates.

Within 12 Months: Scaling Self-Service | The focus shifts to optimization and advanced personalization.

• Drive the evolution of the "Self-Service" web strategy for 2026, acting as the subject matter expert for digital acquisition and automated onboarding flows.
• Architect and deploy advanced personalization workflows using 6sense and product data (e.g., dynamically tailoring the homepage experience based on a user's active trial status).
• Champion PLG principles across the broader web team, collaborating to shift our collective focus from volume-based "Lead Gen" to value-based "User Gen."

Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $95,000 - $130,680 USD annually
• Zone 2 (All other US states): $86,400 - $118,800 USD annually

The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at accommodations@sproutsocial.com. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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