Senior SEO Specialist

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

What You’ll Do

Strategy & Execution

• Develop and execute a comprehensive SEO + LLM strategy aligned with business goals and target personas. 
• Conduct keyword/prompt research, competitive analysis, and topic clustering to identify growth opportunities.
• Collaborate with the content team to build an editorial roadmap driven by SEO insights and intent mapping.
• Partner with web developers to ensure site architecture, technical hygiene, and Core Web Vitals are optimized.
• Own and optimize website taxonomy, internal linking, and metadata for scalability.

Performance & Analytics

• Define and track SEO KPIs: traffic, citations, rankings, engagement, and conversion impact on pipeline growth. 
• Use tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog to monitor performance.
• Provide monthly performance reports with actionable insights for stakeholders.
• Identify and resolve crawl, indexation, and performance issues proactively.

Collaboration & Enablement

• Partner with content, paid, web and product marketing teams to create integrated, omnichannel experiences.
• Manage relationships with external stakeholders to scale execution.

What You’ll Bring

• 4–6 years of experience in SEO, with at least 3+ years in a B2B or SaaS environment.
• Strong understanding of enterprise-level SEO — technical, content, and off-page.
• Proven track record of driving measurable organic growth and conversions in a SaaS or tech context.
• Hands-on experience with tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, GA4, PowerBI and HubSpot (preferred).
• Solid grasp of HTML, CSS, and website architecture fundamentals.
• Analytical mindset with strong proficiency in data interpretation, dashboards, and reporting.
• Excellent communication skills — able to translate complex SEO insights into business impact.
• Highly organized, detail-oriented, and proactive in identifying growth opportunities.
• Stay ahead of SEO, LLM, AI, and content trends—experimenting with emerging approaches for competitive advantage.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

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If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.