Position Summary
Plan, organize, and implement marketing strategy and program for assigned product line/s in PR China within Medical Division. Responsible for achieving sales and market objective for assigned product line/s.
Main Tasks
Duties and responsibilities include but are not limited to:
1、Develop and implement a consistent and integrated marketing and sales strategy for a group of the organisation’s products/services in order to meet established sales or market share tar-gets.
2、Perform a range of activities to effectively market assigned products/services, such as conduct-ing market research;
3、Overseeing product development and design; setting prices; launching new products;
4、Overseeing advertising campaigns; and monitoring sales performance.
5、Monitor,analyse, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities for the products/services.
6、Monitor, analyse, and evaluate product performance and customer feedback to generate new product ideas,
7、Identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organisation (for example production, research and development) to mplement these changes.
8、Learning and be a product expert, training our sales teams and channels.
9、Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against fore-casts; and adapt plans to improve the sales performance of the products/services.
10、Allocate resources and schedule marketing and advertising activities according to the im-portance of each product/service in the organisation’s overall marketing strategy for prod-uct/service line.
11、Liaise with advertising and promotions specialists to design sales campaigns and sales collat-eral for the products/services that are consistent, effective and appropriate for the target audience.
Requirements
Education
University degree preferred in medicine, life science or related areas
Experience
3 years experience as Products Specialist in Phama/Medical device fields
Other skills
1、Good internal and external communication skills
2、Quick learning
3、Interpersonal skill
4、Logical thinking
5、Endure pressure
6、Chinese and English speaking and writing
7、Comprehensive knowledge in selling maintenance and medical device afer sales service
8、Process comprehensive and most updated knowledge of all line of responsible products
9、Perform a broad range of management responsibilities over others
10、Use of computer software, ppt etc.
Your ZEISS Recruiting Team