Senior Product Marketing Manager

We’re looking for a new colleague to join us is this newly created position as Senior Product Marketing Manager to help shape how AutoProff’s products reach and resonate with customers across Europe. In this role, you’ll turn product innovation into clear value, compelling stories, and well-executed launches that drive meaningful commercial impact.  

The role is based out of our office in Copenagen with flexibility to work from home 1-2 days per week, and some expected travel to our HQ in Vejle for collaboration with central teams and key stakeholders.  

If you enjoy mixing strategy with hands-on execution and want your work to have visible commercial impact, this role is a great fit. 

About the role 

As our new Senior Product Marketing Manager, you’ll own the go-to-market strategy for new products, features, and market initiatives. You’ll define positioning, shape narratives, guide launches, and ensure teams are aligned and equipped to bring our solutions to market with impact. 

You’ll collaborate broadly across teams — connecting insights, shaping narratives, influencing what we build next, and helping ensure our products land with the right audiences across Europe 

Let's dive into your key responsibilities, you will 

• Lead the go-to-market strategy for new products and features across European markets.
• Define target audiences, messaging, launch plans, and success metrics.
• Create clear, compelling positioning and value propositions.
• Turn customer and market insights into actionable GTM and product recommendations.
• Equip Sales and CS with the right tools, content, and training.
• Partner closely with Product to ensure customer needs inform roadmap decisions.
• Maintain alignment across teams and ensure launches land with commercial impact.
• Maintain robust customer insights, including segment overviews
• Maintain a clear overview of the full product portfolio
• Maintain an up-to-date view of the competitive landscape  

The need-to-have skills 

• 5+ years of Product Marketing experience in B2B tech, SaaS, or marketplaces.
• Proven track record owning GTM strategies that delivered measurable results.
• Strong positioning, messaging, and storytelling skills.
• Confident engaging with customers and sales teams for insights.
• Data-informed, outcome-focused, and able to measure success.
• Excellent communication skills in English, plus if you are also fluent in Danish and/or German.
• Highly organised and great at managing multiple initiatives.
• Ideally brings international or pan-European experience, and/or experience in global or US-based tech organisations. 

The nice-to-have skills 

• Experience in marketplace businesses.
• Experience launching products across multiple European markets.
• Familiarity with HubSpot and common B2B tools. 

You will thrive in this role if you 

• Enjoy owning strategy end-to-end.
• Are great at turning complexity into clarity.
• Collaborate naturally across teams and functions.
• Balance big-picture thinking with hands-on delivery.
• Enjoy fast-moving, international environments.
• Are curious, commercially minded, and motivated by customer insight.   

If you think we could be a match, we can’t wait to hear from you. Hurry up and apply!  

About AutoProff 

AutoProff was founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was to digitalise B2B used car trading, helping car dealers increase sales and improve profits. 

in August 2022, AutoScout24, the leading specialised pan-European online car marketplace, acquired a majority stake in AutoProff. The partnership has supported the rapid expansion of AutoProff's solutions across Europe and enables the creation of Europe's first fully integrated C2B-B2B-B2C dealing solution for used cars. 

At AutoProff, we specialise in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers. 

With a focus on effective solutions, digitisation and customer service, we are committed to being the home of B2B car dealing for European dealers, including trade-ins cars, retail-ready cars, newer used fleet vehicles and insurance write-offs.  

We are the emerging European leader with more than 150,000 B2B used cars on our online trading platforms annually.