Senior Product Manager, Nurture

About Carvana

“We believe CVNA is in the early stages of becoming the next U.S. retail category killer.” 

– Stephens Investment Bank, Analyst Report, Sept. 2024

Building leading-edge technology has been at the core of Carvana’s strategy since our founding, driving us to become the 3rd fastest company in history to organically reach the Fortune 500 following only Amazon and Google. Today, we remain founder-lead and as ambitious as ever. In 2024, we have not only emerged as the fastest growing automotive retailer, but also the most profitable thanks to our deep vertical integration across retail, lending, vehicle transportation, wholesale auctions, and more. 

If you want to grow not just as an Product Manager but as a leader and business-builder, Carvana is the place for you. Our technology teams build: 

• End-to-end ecommerce for both selling and buying cars, including everything you see on Carvana.com and in our mobile apps.
• AI-driven customer support across chat, email, SMS, and voice, as well as a proprietary CRM platform to ensure the most efficient and highest quality customer experience.
• 360° vehicle photography and interactive merchandising using cutting edge computer vision and AI techniques.
• The most sophisticated and self-service automotive lending platform in the world.
• Systems and tools behind a nationwide logistics network that has delivered and picked up over 3 million cars via our fully owned and operated fleet of automotive haulers, efficiently managing distribution of our massive inventory to 85% of US driveways.
• Enterprise grade systems for operating the largest vehicle reconditioning facilities in the US, with workflow and automation to guide the work for everything mechanical, electrical, and cosmetic needed to bring each car to our high standards.
• Early adoption and customization of AI tools for optimizing our Developer efficiency and experience.

At Carvana, we’re changing the way people buy and sell cars. With an ambitious vision and a fundamentally different approach designed to be fun, fast, and fair, Carvana became the fastest-growing automotive retailer in history. We expanded nationally, went public on the New York Stock Exchange, sold our 1 millionth car, and reached the Fortune 500, all in just eight years.

Today, with 4 million retail customers and counting, Carvana is both the fastest-growing and the most profitable public automotive retailer, and we’re just getting started. We continue to raise the bar for our customers as we tackle the enormous opportunity still ahead in the largest consumer vertical.

Working here means being part of a team that embraces change, celebrates creative problem solving, and always strives to be better. At Carvana, you’ll have the opportunity to take on meaningful challenges, learn quickly, and help shape the future of automotive retail. If you’re driven to grow and make an impact as part of a collaborative team, you’ll fit right in. Learn more about what it’s like to work here from the people that already do. 

THIS IS A 100% ON-SITE POSITION FROM OUR HQ IN TEMPE (Monday through Friday)

About the team and position

We’re looking for a Senior Product Manager with 4+ years of work experience to join Carvana’s Quantitative Marketing team to own end-to-end, customer-facing nurture communications across channels such as email, SMS, and push notifications. You’ll partner closely with data science, engineering, analytics, and design to turn customer data into highly personalized, measurable communication products that drive meaningful business outcomes.

The Quantitative Marketing team sits at the intersection of data, product, and customer growth. We drive demand for the business by deeply understanding our customers and coordinating how we communicate with them across paid marketing and owned communication channels using experimentation, analytics, and AI-driven systems.

This Senior Product Manager role focuses on nurture communications within Quantitative Marketing—guiding customers from early interest through purchase or sale. You’ll own customer-facing nurture communication experiences, helping customers discover vehicles, receive personalized recommendations, progress through financing, and re-engage when their journey stalls.

We’re an AI-first team, using machine learning to understand customer intent, personalize at scale, and continuously improve performance. This role is ideal for a product leader with strong quantitative instincts who thrives in ambiguity and is excited to drive meaningful customer and business impact.

What you’ll be doing

You will work closely with engineering, design, analytics, data science, and business stakeholders to scope and prioritize initiatives, write detailed requirements, define and own experimentation plans, analyze performance, and launch customer communications across email, SMS, and push notifications. 

Most importantly, you will drive measurable business impact. As the product leader for your area, you are accountable for the success of your products and the long-term trajectory of key organizational KPIs, like sales, gross profit, and cost per unit sold.

You’ll be expected to: 

• Drive the product roadmap and lead end-to-end product development informed by market research, analytics, and business needs.
• Partner cross-functionally to define impactful customer targeting strategies, identify optimization opportunities, and size and prioritize high-impact initiatives.
• Own experimentation and measurement, actively interpreting results and translating insights into continuous product improvements.
• Communicate and collaborate effectively with Engineering, Data Science, Design/UX, Analytics, and Customer Care teams.
• Work full-time in our Los Angeles office.

We are looking for people who are excited to thrive in an environment of impactful change. If you want to grow not just as a Product Manager but as a leader and business-builder, Carvana is the place for you. More broadly, our technology teams build: 

• End-to-end ecommerce for both selling and buying cars, including everything you see on Carvana.com and in our mobile apps.
• AI-driven customer support across chat, email, SMS, and voice, as well as a proprietary CRM platform to ensure the most efficient and highest quality customer experience.
• 360° vehicle photography and interactive merchandising using cutting edge computer vision and AI techniques.
• The most sophisticated and self-service automotive lending platform in the world.
• Systems and tools behind a nationwide logistics network that has delivered and picked up over 3 million cars via our fully owned and operated fleet of automotive haulers, efficiently managing distribution of our massive inventory to 85% of US driveways.

And much, much more…

What you should have

• A bachelor’s degree in STEM, Economics/Finance, or Design/UX or equivalent experience.
• 4+ years of work experience, ideally in product, product analytics, or a related discipline.
• Outcome-oriented and data-driven decision making, backed by expertise in metrics, analytics, and tools such as SQL, Tableau, Looker, Sigma. 
• Excellent communication, organizational, and project management skills to maintain strong attention to detail while leading large cross-functional efforts. 
• An AI-first approach to product work, with hands-on experience using AI tools for self-serve research, design, synthesis, and day-to-day efficiency.
• Ability to learn and absorb technical concepts and effectively communicate them to non-technical audiences.
• Intellectual curiosity and a strong desire to ask questions and solve complex problems with data.
• Deep product experience at one or more highly successful (and ideally hypergrowth) companies.
• Opinions - you should be familiar with a lot of products in consumer web/mobile and have some degree of taste around what you do and don’t like.
• Experience with experiment design and interpretation.
• Willingness to roll up your sleeves and get it done, no matter what it is, for the sake of the team and our customers.
• Sense of humor, self-motivation, and the ability to thrive in a fast-paced, ambitious environment.

It would be great if you also had

• Strong UX instincts with the ability to understand and anticipate user needs and pain points.
• Knowledge of data science best practices.
• Experience leading end-to-end products that incorporate machine learning and AI-driven solutions, including launching AI-enabled features and iterating on underlying models.
• Agile methodology experience.
• Product strategy/road-mapping experience.

What we’ll offer in return

• Full-Time Salary Position with a competitive salary.
• Medical, Dental, and Vision benefits.
• 401K with company match.
• A multitude of perks including student loan payments, discounts on vehicles, benefits for your pets, and much more.
• A great wellness program to keep you healthy and happy both physically and mentally.
• Access to opportunities to expand your skillset and share your knowledge with others across the organization.
• A company culture of promotions from within, with a start-up atmosphere allowing for varied and rapid career development.
• A seat in one of the fastest-growing companies in the country.

Other requirements

To be able to do your job at Carvana, there are some basic requirements we want to share with you.

• Must be able to read, write, speak and understand English.

Of course, we’ll make any reasonable accommodations for those with disabilities to perform the essential functions of their jobs. 

Don’t meet 100% of the qualifications?

At Carvana, we value diversity in backgrounds and experiences. We encourage you to apply even if your experience doesn't fit exactly. Give it a shot!

Legal stuff

Hiring is contingent on passing a complete background check.  This role is eligible for visa sponsorship.

Carvana is an equal employment opportunity employer.  All applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, marital status, national origin, age, mental or physical disability, protected veteran status, or genetic information, or any other basis protected by applicable law.  Carvana also prohibits harassment of applicants or employees based on any of these protected categories.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.