The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role
Wirecutter, the product review and shopping guide arm of The New York Times Company, is looking for an experienced and driven product manager to lead the strategy and execution of our top-of-funnel growth.
In this role, you will navigate the evolving landscape of search, discovery, and AI-driven platforms. You will guide our Audience Growth team and stakeholders to evolve and scale our main acquisition channels , nurturing growth loops to expand our audience reach and deepening engagement to grow lifetime value. You will report to Wirecutter's Product Director of Growth.
Responsibilities:
Strategic Growth Planning: Create product plans focused on driving exponential top-of-funnel user growth, retention, and conversion. This includes developing strategies that balance organic/technical SEO with paid search initiatives and adapt to latest channels like AEO (Answer Engine Optimization) and AGO (AI-Generated Overviews).
Prioritization for Growth: Guide the prioritization of work by building business cases that consider the bottom line and impact on key growth metrics. Knowing when to go deep on a few things versus incremental progress on numerous things will be key.
Technical SEO & AI-Driven Growth: Partner closely with technical SEO experts, frontend engineers, and Engineering partners to define and execute a roadmap that optimizes for Core Web Vitals, robots.txt management, domain handling (e.g. 301 redirects), and platform scalability.
AI Strategy & Experimentation: Incorporate AI tooling to amplify your own planning, efficiency, and execution in product management, SEO, and growth. Work with Engineering and Design to make build vs. buy vs. hybrid decisions looking for opportunities to implement A/B testing and growth loop optimization.
Scope Management: Break large projects down into smaller, actionable scopes to mitigate delivery risk and provide near-term and long-term value.
Communication & Alignment: Manage up, down, and all around with teams and stakeholders to uphold understanding.
Design & User Experience: Partner with Design to deliver intuitive and usable reader experiences prioritizing features that allow users to discover Wirecutter's value quickly, minimizing friction and maximizing top-of-funnel engagement and satisfaction.
Growth Loop Implementation: Lead integration efforts between Wirecutter and The New York Times' tooling and platforms.
Bridge Product & Marketing: Bridge the gap between external marketing efforts and the internal product experience.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
5+ years of experience in product management
3+ years of experience in performance marketing, affiliate marketing, or a similar industry that involved growth tactics
1+ year of experience partnering with technical SEO experts and frontend engineers on projects like Core Web Vitals, robots.txt optimization, and domain redirect strategies.
1+ year of experience between organic (SEO/AEO) and paid search acquisition strategies.
1+ year of experience using AI tools to enhance product management workflows and execution.
2+ years of experience applying data for growth insights and optimization.
2+ years experience in A/B testing and experimentation methodologies.
Preferred Qualifications:
2+ years of experience in a scale-up company with a focus on driving rapid user growth.
Experience with the latest discovery channels - AEO (Answer Engine Optimization) and the impact of AI-Generated Overviews (AGO) on media and affiliate companies.
Understanding of how and when to use AI/ML-based solutions to solve business and customer problems.
Understanding of growth loops and their application in product development.
Experience with newsletter growth, including domain knowledge around inbox placement optimization and email deliverability.
REQ-019229
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