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Meaningful Work from Day One
Reporting to the London & Prestige Business Unit Manager (LBU), this is a high-profile leadership position within Brown-Forman On Trade UK team.
The Regional Sales Manager (RSM) will lead and develop a team of 5 On Trade Field Sales Executives within Independent Free Trade, in line with Brown-Forman vision and values to deliver our strategy and growing our brand presence in Premium and Super Premium outlets.
More specifically the RSM will co-develop and execute the channel agenda and deliver the LBU portfolio objectives including distribution, volume, brand education, visibility and promotions for the B-F portfolio within the geographical area of responsibility.
You'll develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills. Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you'll be responsible for executing sales and activation plans with some of the world's most premium on-trade venues.
You'll also lead a team of 5 Direct Reports, empowering them to achieve key performance indicators (KPIs). Ultimately, you'll be accountable for delivering all Brown-Forman portfolio KPIs within the channel, encompassing distribution, volume, pricing, brand education, visibility, and promotions.
Crucially, this role demands a proven track record within the premium on trade environment and the ability to drive a super-premium portfolio.
What You Can Expect
Shape and implement the London Business Unit Channel Strategy to achieve key performance indicators.
Set sales and distribution targets for On Trade Field Sales Executives.
Manage pricing, brand education, visibility, and promotional activities.
Analyze performance and evaluate the impact of sales, distribution, and promotions.
Build and maintain key relationships through significant in-trade customer engagement.
Drive business development by pursuing growth opportunities within the channel.
Foster internal partnerships across Brown-Forman.
Cultivate team development, nurturing a high-performing team focused on On Trade excellence.
Lead and inspire account managers, empowering and guiding direct reports.
What You Bring to the Table
Strong knowledge of the London On Trade channel
Established network within the Independent Wholesale channels
Experience in people management
Significant, progressive Sales experience covering a range of on trade and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners
Depth of experience in customer negotiations at an Independent Free Trade level, and a sound knowledge of super premium brands
Strong Business Acumen, P&L experience
Excellent leadership skills and demonstrated people management experience
What Makes You Unique
Fluent English (spoken and written)
Strong analytical, commercial, and problem-solving skills
Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines
Strong business acumen, judgment, and strategic capabilities
Superior communication skills (listening, presentations, written)
Ability to build strong relationships at all levels with strong stakeholder awareness
Collaborative team player with conflict management skills
Adaptable, flexible, and resilient
IT literate in Google and MS Office applications
Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L2Number of Openings Available:
1